Decentraland (MANA) recently announced the launch of an event that promises to be the world’s biggest virtual fashion show.
Decentraland (MANA): Bringing a fashion week to the Metaverse
Decentraland is one of the most exciting and popular virtual gaming marketplaces. If there’s one thing that the team behind Decentraland is proud of being known for, it’ll be the fact that they are always at the forefront of innovations in the virtual world. Decentraland is consistently breaking new grounds, and during March, it plans to connect the virtual and fashion worlds like never before.
Decentraland plans to host a four-day virtual fashion week titled Metaverse Fashion Week (MVFW). During the fashion festival, we’ll be able to enjoy the best of artificial intelligence fashion and wearable tech in the form of NFTs.
Sam Hamilton, the creative director of MANA, shared the following; “Fashion and haute couture are not new to the Metaverse. Decentraland has been on the cutting edge of rare and in-demand digital fashions since the launch of avatar wearables in 2020. Since that time, creators have been pushing both the technical and stylistic limits of Decentraland wearables and have created a booming economy with over $1 million in sales of avatar wearables last year.”
From March 24th to March 27th, the MVFW will take place in Decentraland’s luxury district, and the Paris architecture-inspired shopping district in this Metaverse will act as a backdrop for the virtual runways.
Wearables and Fashion Powerhouses
Decentraland has established itself as a significant player in the world of wearable digital designs, and the MVFW promises to provide all the experiences of major physical fashion weeks like those held in Milan, New York, and Paris.
Some of the brands that have confirmed their participation include Vogue Arabia, Tommy Hilfiger, Dolce&Gabbana, SUPRA, Selfridges, Elie Saab, FEWOCiOUS, Guo Pei, Etro, Jacob & Co, The Fabricant, Dundas, Cavalli, Paco Rabanne, Hogan, and more.
Selfridges, a UK-based retailer, will launch the Fashion Week a day before the festival begins with the inauguration of the Selfridges metaverse store. Over the four days of the fashion week, major fashion brands will help deliver unforgettable experiences, including pop-up shops, after parties, runway shows, fashion experiences, and much more.
Decentraland has proven itself to be one of the most reliable and insightful players in the digital world; that’s why brands are always willing to collaborate with the company.
Is this the Future of Fashion Shows?
For too long, global fashion weeks have taken place physically across fashion capitals from New York in North America to Paris in Europe, Lagos in Africa, Tokyo in Asia, and more cities. Decentraland aims to help bring the best fashion show experiences to the virtual world, and the team behind this seems to be doing a lot of the right things during the build-up to its fashion week.
Amid lockdowns and COVID mandates, the world of fashion realized that the future is digital. Thankfully, brands like Decentraland are making the dreams of an industry exquisitely come to fruition.