Nike Teases Sneaker NFT Collection in Fortnite

Nike has hinted that it will release a collection of sneaker NFTs in the popular online video game Fortnite. With its vast player base, Fortnite provides a significant opportunity for Nike to showcase the potential of Web3 technology and drive adoption among traditional gamers.

By integrating NFTs into the gaming experience, Nike aims to tap into the growing interest in digital assets and highlight the possibilities of blockchain technology in a captivating and interactive manner.

Nike’s Announcement and Sneaker Hunt

On June 16, Nike generated excitement across its social media platforms with a teaser about the upcoming “ultimate Sneakerhunt” starting on June 20. The announcement featured a video showcasing the logos of Fortnite and Nike’s Air Max sneakers, while revealing the name of the sneaker hunt as “Airphoria.” Notably, the video also included Nike’s .Swoosh logo for its Web3 platform and the Unreal Engine logo from Epic Games.

While specific details about the sneaker NFTs and the Airphoria event are scarce, members of the NFT community have speculated that Nike might have developed an NFT-related game using Fortnite Creative 2.0. This feature enables users to create their own virtual island game maps utilizing Fortnite’s assets. If these speculations are accurate, Nike’s integration of NFTs into Fortnite could result in a unique gaming experience for players.

Nike’s NFT unit, .Swoosh, has previously announced its intention to integrate NFTs into games developed by EA Sports. However, the specific EA Sports titles that will feature Nike NFTs have not been confirmed yet. The involvement of .Swoosh in the upcoming Airphoria event suggests the possibility of NFT integration, aligning with Epic Games’ positive attitude towards NFT gaming.

Friendly Stance Towards NFT Gaming

Epic Games, the developer behind Fortnite, has demonstrated a favorable stance towards NFT gaming. By embracing innovative technologies and exploring new avenues within the gaming industry, Epic Games has created a welcoming environment for NFT-related experiences. This aligns with Nike’s vision of leveraging NFTs to engage with the gaming community and showcase the potential of Web3 technology.

Nike’s collaboration with Fortnite presents a significant opportunity to introduce Web3 technology to traditional gamers. With Fortnite’s massive player base, the integration of NFTs into the gaming experience can provide a gateway for broader adoption and exposure to digital assets and blockchain technology. By immersing players in the world of NFTs, Nike aims to spark interest, generate curiosity, and encourage further exploration of the Web3 ecosystem.


Nike’s teaser of a sneaker NFT collection in Fortnite has captured the attention of gamers and NFT enthusiasts alike. The collaboration between Nike and Epic Games represents a potential milestone in the adoption of Web3 technology within the gaming industry. As the Airphoria event unfolds, players and fans eagerly anticipate the opportunity to engage with NFTs and explore the possibilities of digital ownership within the gaming world. Nike’s strategic move sets the stage for a new era of intersection between gaming, fashion, and blockchain technology.


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