Snoop Dogg is Launching the first NFT Record Label

Rapper Snoop Dogg recently announced that he purchased Death Row Records, the record label that helped kick start his career, founded by Dr. Dre and Suge Knight.

Snoop Dogg and Death Row Records: Match made in Heaven

On February 15, 2022, Snoop Dogg took to Clubhouse, a popular social media platform, to announce that he took ownership of Death Row Records on February 10, 2022. Popularly known as Snoop Dogg, Calvin Broadus Jr is a powerhouse in the music industry and nothing short of being rap royalty.

During the Clubhouse call, Broadus Jr had the following to say, “Death Row will be an NFT label, we will be putting out artists through the metaverse and a whole ‘nother chain of music, just like when we broke the industry when we were the first independent [record label] to be major, I want to be the first major in the metaverse.”

Death Row Records is one of the most storied record labels in Hip Hop history, and they’ve been in the news for a lot of good and bad reasons, but there’s no denying that some of the best artistic minds such as Tupac, Snoop Dogg, Dr.Dre, and more have been a part of this collective.

Snoop Dogg’s NFT Record

Nobody can say that Snoop Dogg is an NFT bandwagon adopter because he has been one of the most vocal champions of the NFT movement, and one thing about this man is that he walks the talk and backs up his passion with purchases and projects.

Mr. Broadus Jr claims to own about $17 Million in NFT holdings, and he also added that he makes his deals under the alias Cozomo de’ Medici. Admittedly, the claims of his total holdings are yet to be verified by any party, but we can verify that in March 2021, Snoop Dogg released his premier NFT collection that featured a track titled “NFT” and his very own Dodge Coins.

On April 20, 2021, Snoop unveiled a scintillating collaboration with the artist behind the popular Nyan Cat meme, and together they dropped the Nyan Dogg NFT. November 2021, he released another NFT project that garnered around $750,000.

2022 began with a bang for Snoop Dogg as on February 9, he released an NFT collection with Gala Games to commemorate the launch of his Bacc on Death Row album, and this NFT has grossed over $50 Million as at the time of this report.

Death Row: The first of many NFT record labels?

With the way things are progressing, many record executives and artists are touting the metaverse as the future of music. Record labels envision metaverse ecosystems where new artists can be introduced to the public, perform on the metaverse, record on the metaverse, and even engage with fans virtually.

It’s implausible that Death Row Records will be the last “NFT” record label, and it’s almost certain that over the following weeks, we’ll see announcements of new metaverse-centric record labels launching worldwide.


  • Musa

    Proficient Web3 commentator with a penchant for analyzing decentralized applications and their societal implications.

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