Coca-Cola recently announced the release of its Masterpiece NFT collection, made available on the Coinbase layer-2 network, Base. This development follows last week’s opening of the Base mainnet to the public, which now hosts over 100 Dapps and service providers.
As part of its “Onchain Summer” initiative, which commenced on August 9, Coinbase highlighted Coca-Cola’s NFT debut. The initiative, designed to mark Base’s mainnet launch, encompasses on-chain art, gaming, and music projects. One of its primary objectives is to illustrate the efficiency and cost-effectiveness of the Layer 2 chain.
Masterpiece NFT Collection Details
The Coca-Cola NFT collection combines classic or contemporary art with the renowned Coca-Cola bottle. Prominent artworks such as “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer are featured in the collection.
According to the announcement, “Coca-Cola is bringing their Global Masterpiece campaign on-chain with iconic works from leading artists.”
Notably, since the mint was announced on Sunday, approximately 50,000 NFTs have been minted using the mint.fun platform. The minting period is expected to continue until Wednesday.
The Onchain Summer Campaign
To celebrate the introduction of Base’s mainnet, Coinbase initiated its “Onchain Summer” campaign, which is set to conclude on August 30. The campaign highlights various on-chain art, gaming, and music initiatives, all powered by Base. Significant participants in the event include Friends With Benefits, Optimism, and Atari.
Furthermore, Friends With Benefits has launched “New Era ETH” and “New Era BTC” NFTs in collaboration with the anonymous crypto enthusiast Cozomo de’ Medici. Coinbase’s protocols lead Jesse Pollak mentioned that companies that develop and deploy on Base might be eligible for grants.
Significance of the Collaboration
Coca-Cola’s entry into the NFT domain with its “Masterpiece” collection indicates the increasing relevance of digital art which people love. More significantly, the new collection on Coinbase’s Base network is also a sign of the evolving nature of the NFT industry. Rather than solely being speculative assets, NFTs are increasingly seen as tools to introduce a broader audience to digital art and blockchain technology. As established brands venture into this space, they can bridge the understanding gap, demystifying the technology for many. This direction, focused on education and inclusivity rather than mere speculation, is what the NFT industry should prioritize to achieve sustainable growth and widespread acceptance.