A new report by McKinsey indicates that the metaverse could generate up to $5 trillion in value by 2030. However, the success of the new technology will depend on maximizing the human experience. This means being able to deliver “positive experiences for consumers, end users, and citizens.”
‘Metaverse’ has become something of a buzzword over the past year, ever since NFTs came into public consciousness. However, as a product in development, it is barely understood. Nobody knows what it will become. Still, many experts expect the metaverse to play a major role in our lives over the next 20 years.
And this is the reason many top companies have sunk billions into their metaverse projects to gain an edge.
According to the McKinsey report, there are plenty of consumer and business-centric use cases the metaverse can cater to. Thus, the technology has the potential to generate up to $5 trillion in value.
What does the Metaverse need to reach its full potential?
The report highlights the need for four technology enablers if the metaverse is to reach its full potential. These include devices, interoperability, and open standards, as well as facilitating platforms and development tools. As for devices, these include augmented reality/virtual reality, sensors, haptics, and peripherals.
Given that it is still the early days of this new technology, most initiatives have centered around marketing, learning, and virtual meetings. However, some have been more successful than others and this has attracted plenty of skeptics.
Still, the report notes that “the metaverse is too big to be ignored.” And it’s likely to impact our commercial and personal lives. That said, it’s possible to see over 50% of live events held in the metaverse by 2030.
Another area the metaverse will impact is the dating scene. According to a recent survey, singles using dating sites love the idea of dating in the metaverse. Dating.com notes that “with advancements in dating app technology and the metaverse, more daters are open to making connections that span different cities, countries, and even continents.”