Starbucks Korea Launches First of its Kind NFT Project in Asia

Starbucks Korea has launched the ‘STARBUCKS STAR★LIGHT‘ NFT project, designed to promote personal cup use and encourage eco-friendly habits among its customers. As the first NFT project of its kind in Asia, it marks a significant step forward for Starbucks’ commitment to sustainability and digital innovation.

 Digital Experiences for Customers

The ‘STARBUCKS STAR★LIGHT’ NFT project is part of Starbucks Korea’s efforts to enhance the digital experience for customers and strengthen their loyalty program, Starbucks® Rewards. 

Customers can now earn Eco Stamps by ordering their favorite beverages with personal cups through the Siren Order (mobile order) system. This not only makes the ordering process more convenient but also encourages customers to adopt sustainable habits.

Collectible NFTs

There are three tiers of collectible NFTs available – BASIC NFT, CREATIVE NFT, and ARTIST NFT. 

Customers can earn a BASIC NFT by collecting 5 Eco Stamps, a CREATIVE NFT by collecting 15 Eco Stamps, and an ARTIST NFT by collecting 20 Eco Stamps. 

These unique digital artworks are created in collaboration with ‘Print Bakery‘ and artist ‘DADAZ‘, centered on the theme of reusable cups and tumblers. With limited availability, these NFTs offer a one-of-a-kind experience for customers to own digital art inspired by their eco-friendly habits.

Source: Depositphotos

A Step Towards a More Sustainable Future

Ryan Sohn, CEO of Starbucks Korea, emphasizes the integration of personal cup use in daily life and hints at future eco-friendly promotions. The ‘STARBUCKS STAR★LIGHT’ NFT project is not just a digital experience but also a call to action for customers to adopt eco-friendly habits in their daily lives. By offering a unique and innovative way to own digital art, Starbucks is encouraging customers to make sustainable choices that benefit the environment.

Starbucks has long been committed to sustainability and eco-friendly practices. This project is just one of their many initiatives to promote a more sustainable future. With the ‘STARBUCKS STAR★LIGHT’ NFT project, Starbucks is not only rewarding its loyal customers but also taking a step towards reducing waste and promoting responsible consumption.

The project began on January 16th, and customers can now start collecting Eco Stamps and earning their NFTs. This exciting new project has already garnered attention and interest from Starbucks enthusiasts, with many eager to collect all three tiers of NFTs. As the first Starbucks NFT project in Asia, it sets a precedent for other companies to follow suit and promote sustainability through digital innovation.


Starbucks Korea’s ‘STARBUCKS STAR★LIGHT’ NFT project is not just about digital art or loyalty rewards. It is a statement of their commitment to sustainability and a call to action for customers to make eco-friendly choices in their daily lives. With this project, Starbucks is transforming the digital experience for its customers and paving the way towards a more sustainable future.  

So, it’s time to grab your personal cup and start collecting those Eco Stamps! Keep an eye out for future eco-friendly promotions from Starbucks and join the movement towards a greener tomorrow.

Purchasing an NFT from the First Store Collection earns customers 1,500 points towards rewards in the Starbucks Odyssey app. This allows users to access various perks and benefits offered by Starbucks.

Starbucks’ initial Holiday Cheer Edition 1 stamp has been resold for as much as $2,085 on the official Nifty Gateway secondary marketplace, while the first premium stamp, the Siren Collection, sold out within 18 minutes. Overall, Starbucks NFTs have generated more than $1 million in trading volume to date, indicating strong demand for these digital assets.

Rewards include a virtual coffee preparation class, a donation to Feeding America, naming a tree at Starbucks’ Costa Rican coffee farm, a personalized MiiR 360 tumbler with owned NFT artwork, and a free in-store drink every day for 30 days. Users can earn points by completing in-app objectives, such as interacting with Starbucks content and purchasing drinks from their stores.

The new NFT collection, called the First Store Collection, features 5,000 “stamp” collectibles minted on the Ethereum scaling network, Polygon. Each NFT pays tribute to the first Starbucks store in Seattle’s Pike Place Market and costs $100.

The Starbucks Odyssey program is a Web3 expansion of the company’s existing rewards initiative, combining blockchain technology with Starbucks’ coffee culture. Although a public rollout has not been officially announced, a marketing email sent to Odyssey beta testers with the subject line “We’re Getting Closer” suggests that it may be coming soon.


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