IMVU Unveils Inclusive Web3 Economy: Empowering Creators with NFTs

Together Labs, the company behind the world’s largest web3 social metaverse, IMVU, has unveiled an innovative Web3 economy that empowers creators and users alike. By allowing hundreds of thousands of IMVU creators to autonomously design, mint, trade, and earn from NFTs, IMVU is creating a virtual utopia where everyone can participate and benefit.  

Empowering Creators with NFTs 

With 67% of its creators and players being women, IMVU bucks industry trends and champions gender diversity in the metaverse. Powered by MetaJuice, the company’s blockchain division, IMVU users now have the power to design, sell, and monetize creator-managed limited editions, all with complete control over their digital assets. 

The inaugural IMVU creator minted NFT, the limited edition white ‘Bunny Hat,’ priced at $1.20, sold out instantly, marking a resounding success for IMVU’s pioneering move towards inclusivity. The beta NFT collection featured a diverse array of digital assets ranging from $2 Kawaii hairstyles to $80 ancient helmets and $100 candy-inspired nails. With over 100 creators participating in the beta program, the possibilities are limitless for users seeking to showcase their talent and monetize their creativity.  

IMVU’s Expanding Marketplace  

Boasting nearly a million daily active users, IMVU is already home to over 60 million creator-made digital items in its bustling marketplace. With over 20 million digital items exchanged monthly and 10,000 new items created every day, IMVU is a vibrant hub of creativity and self-expression.   

With the addition of the ability to self-mint NFTs, the platform’s creators can now design and sell their digital items while targeting their desired level of exclusivity using VCOIN. The minted NFTs, listed with full Immutable backed blockchain functionality, can be purchased with VCOIN or VCORE.

Collaborating with Immutable, IMVU has achieved a remarkable feat – NFT minting processes that are 475,000 times more energy-efficient than Ethereum-based minting. This sustainable approach aligns with IMVU’s commitment to creating a virtual world that leaves a positive impact on the environment. Moreover, the user-friendly interface allows creators of all skill levels to navigate the NFT minting process with ease, empowering even non-technical users to participate in the virtual economy.  

Collaboration with Notable Figures 

Prior to its official launch, Together Labs collaborated with esteemed figures like Pussy Riot’s Nadya Tolokonnikova, Australian LGBTQ+-focused movement Not Your Bro, and LA fashion collective Freak City to release limited-edition NFT drops inspired by their distinct styles and designs. Now, this opportunity extends to all IMVU users, inviting them to be part of the vibrant culture and fashion of the largest social web3 metaverse. 


IMVU’s inclusive web3 economy is transforming the virtual landscape, empowering creators and users with the tools to create, connect, and earn in the metaverse. With its eco-friendly NFT minting and user-friendly interface, IMVU sets a new standard for a truly inclusive and sustainable virtual world. As the metaverse continues to evolve, IMVU remains at the forefront of innovation, paving the way for a diverse future in the virtual realm.


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