Adidas has joined forces with Tokenproof, a blockchain-based authentication platform. This collaboration aims to bring token-gating to the Confirmed app, allowing exclusive access to products and experiences for customers who hold specific NFTs (Non-Fungible Tokens). Through this partnership, Adidas seeks to provide its most loyal customers with privileged access to drops, offers, and events via the Confirmed app.
The Future of Consumer Engagement
The Adidas-Tokenproof partnership is a crucial part of the German brand’s broader push into the world of Web3, the next-generation internet built on blockchain technology. In recent months, Adidas has made significant strides in the Web3 space, acquiring a stake in the popular NFT collection Bored Ape Yacht Club and launching its own NFT collection, Into the Metaverse, which includes exclusive sneakers and a hoodie.
Building Customer Loyalty and Engagement
This partnership with Tokenproof further solidifies Adidas’ commitment to Web3. By offering its most loyal customers exclusive access to drops, offers, and events on the Confirm app, Adidas aims to foster customer loyalty and improve overall engagement. Additionally, the collaboration will provide valuable insights into leveraging Web3 technology to connect with customers in innovative ways.
The Growing Interest in Web3
The Adidas-Tokenproof partnership marks a significant milestone in the Web3 domain, as one of the first major collaborations between a traditional brand and a Web3 company. This alliance highlights the growing interest in Web3 among mainstream brands and showcases the potential of this cutting-edge technology to reach new customers and build customer loyalty. As the world of Web3 continues to evolve, we can expect to see more major brands following Adidas’ footsteps in embracing blockchain technology to enhance customer experiences.
Adidas has diversified its NFT offerings by releasing a range of collections, including the sports-themed Blue Pass, the artistic Raws x Adidas collaboration, and the Council badge initiative that empowers elected members to guide the company’s Web3 growth and strategy.
Adidas showcased its latest styles during Decentraland’s Metaverse Fashion Week, demonstrating its commitment to staying at the forefront of fashion and technology in the expanding Metaverse.
ALTS by Adidas NFT holders receive various exclusive benefits, such as inclusion in the ALTS by Adidas ecosystem, acquisition of some commercial intellectual property rights for their personalized characters, privileged access to rare virtual wearables, and invitations to exclusive community events and secure Discord channels.
The ALTS by Adidas collection is an innovative NFT collection that features dynamic NFTs with eight distinct “ALT[er] egos” corresponding to different rarity traits and interactive storylines. This collection is part of Adidas’ expansion into the Metaverse.
Adidas has formed notable partnerships with NFT influencer gmoney, PUNKS Comic, Bored Ape Yacht Club, and Italian luxury house Prada. The collaboration with Prada resulted in a Polygon-based NFT collection.
