Binance unveils the launch of a new Fan Club program with exclusive team rewards

Binance has announced a new Fan club program – a redesigned version built on Binance’s previous Fan Token engagement program. The earlier program was initially released in October 2021. Since then, it’s been offering opportunities for sports fans to get more actively and interactively engaged with their favorite teams. These include voting on prize types that fans can win, converting tickets into NFTs, and voting for players of the month. Currently, there are more than 130,000 participants. 

The new program offers more perks and deploys additional ways for fans to engage with their favorite sports team. It functions as a rewards redemption system that allows fans to collect points for earning rewards and unlocking exclusive experiences, including VIP tickets, personalized video clips, and dinners with players. 

Following the Fan Club program relaunch, Lisa He, Head of NFT and Fan Token at Binance, commented: “Fan Tokens are the future of fan engagement and today marks the start of a new program for sports fans to create memories that last a lifetime. Whether it’s dinner with their favorite player or getting a tour of the stadium – we’re excited to launch Binance Fan Club and see the developments this has in the future to bring fans even closer to their favorite teams.

A fan from Binance Fan Token program at a meet and greet with Luka Romero from Lazio (Italy)

How does the new Fan Club program work?

The rewards redemption system runs on the Binance Fan Token platform. Upon joining the program, participants can claim a free ‘Fan Club pass’ badge and start collecting Star points which they can redeem later for earning rewards. Gathering Star points requires completing simple tasks, such as being active in voting polls and learning about the Fan tokens. More Star points will help fans earn more exclusive benefits. 

What’s a Binance Fan token?

The program is a way to support your favorite team by purchasing Binance Fan tokens. A Binance Fan token is a utility token that connects fans and sports clubs across the world. 

Typical Binance Fan token utilities include: 

  • Voting polls. Fan tokens grant special voting rights that allow you to vote on the team’s decisions. 
  • NFT and mystery boxes. These include rare and legendary collectibles from fans’ favorite teams and brands. Fans can trade the NFTs acquired this way on the secondary marketplace of Binance
  • Fan shop. An exclusive marketplace for fan token holders. Fans can purchase special merchandise, match tickets, sports equipment, collectibles, and VIP experiences here. 
  • Match prediction. This feature enables fans to predict the match results played by their favorite teams. In exchange for making correct predictions, fans collect points. 

Which teams are involved in the program?

So far, the program has welcomed several top teams worldwide, including Lazio from Italy, Porto from Portugal, Santos from Brazil, and Alpine F1 from France. 

What type of rewards are included?

There are opportunities to unlock Fan Badges to win special privileges. Furthermore, fans gain priority access to limited edition NFT drops. You can also influence your team’s decisions by partaking in Fan Voting Polls. 

Some rewards are team-specific. For example, Lazio deploys an NFT ticketing system that allows fans to convert their tickets into NFT tickets and claim fan rewards. FC Porto runs a “historical moment” program highlighting fans on their official Instagram page.

If you aren’t yet a Binance user, you’ll first need to complete the identity verification process to join the program. You can then visit the Fan Club platform to learn more about the participating teams and reward programs. You can also explore the soon-to-be-listed Binance Fan Tokens and their listing dates on the same platform. Taking part in the Launchpool brings extra advantages, like buying tokens at lower costs. 


  • Nagi An

    Nagi An is a content writer who is passionate about NFTs, web3, DAOs, and DeFi. She's covers a variety of topics about NFT fundamentals.

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