The Sandbox Game Launches Land Sale Featuring Top Brands And Celebrities 

Top metaverse game Sandbox is launching its land sale today, which features top brands and celebrities. The offer is the first in what will be a three-part LAND sale. And will see collaborations with popular brands such as Tony Hawk, Playboy, and Snoop Dogg.  

Sandbox is one of the first platforms to take a crack at the metaverse by creating interactive spaces. It’s based on the Ethereum blockchain and shares similarities with top games like Roblox and Minecraft.

However, Sandbox leverages blockchain technology to allow users to claim ownership of in-game assets through NFTs. Also, they can trade the virtual land on top NFT marketplaces such as OpenSea.  

Today’s sale will see the auctioning of 1,967 LANDs, comprising 50 estates, 695 regular LANDs, 134 premium LANDs, and 19 1-of-1 pieces of LAND. Just as it’s the case with physical estates, the Sandbox estates consist of several parcels bundled together.  

Speaking to Decrypt, the platform revealed that the standard and premium LAND sales would be allocated via a blind ballot system.  

LAND serves as the building block of Sandbox. It’s parcels of virtual land where NFTs track ownership. Users of the platform can buy these parcels and use the space to host experiences. Also, they can trade the pieces of land on marketplaces.  

Currently, Sandbox has 166,464 LANDs, each going for 1.119 ETH.  

What You Need To Participate In The Metaverse Game Sandbox Sale  

Today’s sale is dubbed “California Dreaming” and represents “California-themed brands such as Playboy and The Marathon.” The other two sales will feature other themes too and will take place sometime in early 2023.  

That said, this sale marks the first time Sandbox has collaborated with multiple brands for a single LAND sale.  

Sebastien Borget, co-founder and COO of Sandbox, notes that “by including multiple brands that share a similar theme, like the California brands of California Dreamin’, […] users now have the chance to be neighbors of multiple partners that share a similar theme, like choosing the district you want to live in for a city.”  

To participate in the sale, you will need to have at least 1,011 SAND in your wallet, currently worth about $520. And users can buy only one asset a system meant to democratize the distribution of assets.


  • Basil Kimathi

    Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating fintech content for various media outlets around the globe. His work has been published on top websites such as, European Blockchain Convention, NFTNewsToday,,, and many others. When not thinking about disruptive technologies, Basil is busy exploring the outdoors.

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