Metamansion: Playboy mansion in the metaverse

Playboy the iconic lifestyle brand is to build a virtual mansion in the Sandbox metaverse. The legacy brand’s iconic mansion is to have a duplicate as part of Playboy’s continued move into the virtual realm and Web3.

Following in the wake of other A-list brands, Playboy chose The Sandbox metaverse to build on. The Sandbox is a virtual world built on the Ethereum blockchain. Gamers on the Sandbox can buy and build on virtual lands and earn crypto via their gaming experience. Other iconic brands already in the Sandbox include Gucci, Snoop Dogg, and just last week, Tony Hawk, the famous skateboarder, announced a skatepark.

Playboy Mansion in the Sandbox Metaverse

The metamansion will host exclusive social gatherings, civic events, parties, live events, mini-games, future NFTs and 70 years of published materials to make use of and browse. There is also the chance to become a virtual neighbour of the iconic lifestyle brand, with plans to sell LAND in the 3rd quarter of the year.

Concerning Playboy and the future upcoming LAND sale, The COO and co-founder of The Sandbox, Sebastien Borget, stated:

We are excited to introduce its extensive content collection into the Metaverse and enable true fans to become virtual neighbors of this renowned brand at a future LAND sale in the third quarter of 2022.

Invitees to the virtual mansion will be met at the gates by Bunny girls, who will present the partygoers VIP passes as they begin the journey along the red carpet to the accompaniment of fireworks and sumptuous surroundings and into extravagant parties.

Playboy’s chief brand and strategy officer, Rachel Webber, stated; 

The culture and lifestyle of the Playboy Mansion were obviously extremely aspirational, so the chance to duplicate that setting in a way that more people can now enter into a virtual realm is something that we are really excited to bring to life.

There are no dates set for the launch of the virtual version, but we are sure it has a few minds thinking over time.

Playboy Ventures into Web3

Playboy previously entered the Web3 space with the release of their Playboy Rabbitars NFTs, a collection of 11,953 unique Rabbitars, 3D rabbit characters. As part of the NFTs utility, owners of the digital collectibles will get special privileges in the metaverse Playboy mansion.

Furthermore, Playboy has already ventured into Decentraland, where they hosted parties.

Another venture into the crypto, NFT, and virtual space is Centrefold, Playboy’s new creator platform, where Cardi B is the Creative Director in residence.

The Playboy development team wants to gel these all into a really exciting and fully immersive experience in the Metaverse.

Bunny Mansion

Playboy throws out the trash.

A new parent company, PLBY, took over the iconic brand in 2021, with a focus, on acquiring sexual wellness companies and branching out into Web3. Playboy published its final printed magazine in March 2020.

The Heffner family and name are no longer associated with Playboy. Disassociation is probably a good move, with the negative publicity generated from recent revelations surrounding the mansion.

The allegations relating to the behaviour of Hugh Hefner resurfaced in A&E’s Secrets of Playboy.


We may be in the middle of crypto winter, but many famous brands continue to set up shop in the Metaverse. The new Playboy mansion in the Sandbox metaverse further proves that the commercial world is gearing up for a future in Web3.

Playboy is building a digital realm where fans holding Playboy NFTs have lots of utility and a fun space to hang out.


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