Disney has partnered with Cinemar to release special NFTs for Marvel Studios’ upcoming movie titled Thor: Love and Thunder.
Introduction to Cinemark
Cinemark is one of the most popular and powerful movie theatre companies with a global presence. It consists of a number of brands including Century, Rave, and Tinseltown. The company, headquartered in Plano, Texas, operates over 500 theatres in 15 countries including Central and South America and is present in 42 US states.
A publicly-traded company, Cinemark is known for providing an incredible guest experience and is best known for its unique exhibitor-launched subscription program called Movie Club which has already accumulated more than a million subscribers.
Why the Hype Around Thor: Love and Thunder
Marvel Studios’ “Thor: Love and Thunder” is the next installment in the current phase of Marvel that has already seen superheroes like Dr. Strange and Spiderman leave a mark.
The new movie, expected to hit the screens on July 8, 2022, features a number of known faces including Thor, played by Chris Hemsworth, who faces new challenges. The main ‘villain’ this time is Gorr the God Butcher, a galactic killer, played by Christian Bale.
The movie also features Tessa Thompson, Taika Waititi, and Natalie Portman, all playing important supporting characters. Moreover, Thor’s popular magical hammer, named Mjolnir, will also be seen in the movie.
Expectations from the movie are high as Thor is already a well-known name. Advance booking for the movie is pretty impressive in most countries and it is expected to be one of the biggest hits of the year.
More about the NFT Offer
The company is targetting Cinemark Movie Rewards members by giving them an exclusive chance to win one of Marvel Studios’ NFTs for Thor: Love and Thunder. The promotion runs From Tuesday, June 28, through Thursday, July 7.
“Cinemark is thrilled to collaborate with Disney on the release of these exclusive Marvel Studios NFTs for Thor: Love and Thunder,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer.
Only 1,000 of these NFTs are being released and fans can win one or more of these by visiting the Cinemark website.
“Thor’s newest quest is sure to be an epic foray filled with adventure, strength and heart, and it is fitting that our rewards members – cinema’s biggest and most loyal fans – will have the chance to win these unique digital collectibles to celebrate this exciting moment and epic film,” said the official statement jointly released by the two companies.
Cinemark Movie Rewards have to play an online game at cinemark.com to try their luck. The game offers instant rewards and is specifically designed for this campaign. Members will need a special pin to be able to play this game. The pin can be accessed through the Cinemark app or website under the rewards section.
The lucky few will receive a unique code redeemable at VeVe.me.