Arsenal Football Club ready to enter the NFT sphere

Arsenal is one of the most successful and recognizable football brands in England and, by extension, the world; here’s what the club has in store for those interested in Web3.

Arsenal in the 21st Century

Arsenal is one of the major legacy teams in England, and the club holds the title of being the only top-flight English team never to experience relegation. Relegation in European sports is when the worse teams in a league get sent to the lower leagues, while the best lower league teams gain promotion to the better and more recognizable league.

Arsenal is the only English team to have not experienced that faith in the last few decades. The new Century began amazingly for Arsenal; the club fielded one of the best teams in Europe, went a season without losing any games, and got to the final of the Champions League.

Unfortunately, since the 2010s, Arsenal has struggled to compete for the Premier League and would instead settle for lower accolades.

Arsenal is an exciting top team that leaves much to be desired, but the team is making exciting moves in the Web3 space; on-field performance aside, what Arsenal has in store for fans is exciting and worth considering.

Arsenal recently partnered on a play-to-earn initiative with Unagi; the long-term partnership promises to offer users and fans new experiences powered by Blockchain technology. Arsenal and the English Premier League have wholeheartedly accepted NFTs and the Web3 sector as a key for future growth.

Arsenal x Unagi Ultimate Champions

Ultimate Champions is a free cross-league fantasy football game that allows users to build the best and most exciting team with real-world players. When you create your team, you get rewards based on the real-world performance of the players on your fantasy team.

Arsenal’s partnership with Unagi will see fans access the cross-league fantasy game free of charge, and when you hold a player NFT, you can trade it with other users on the platform.

The game employs a play-to-earn business model, as it supports its in-game currency that users can earn and spend on the game. The player NFTs are akin to collectible football stickers in the digital realm.

Admittedly, users can enjoy the game without the need to invest in digital player cards; the $CHAMP token offered by Unagi is the utility token used across the Ultimate Champions ecosystem. Additionally, the game supports the $MGC token representing manager contracts, and in more ways than one, it’s the main source of rewards for players.

Juliet Slot is Arsenal’s Chief Commercial Officer and they had the following to say about the partnership between the team and Unagi, “Unagi’s Ultimate Champions represents the next generation of fantasy football gaming. We are privileged to be the only Premier League club to join the free to play game and bring this brilliant concept to our supporters around the world, giving them the opportunity to apply their global football knowledge and test themselves as a football manager.”

After all, is said and done, this is a fantastic opportunity for everyone involved, from Arsenal to Unagi, and most importantly, the fans.


  • Musa

    Proficient Web3 commentator with a penchant for analyzing decentralized applications and their societal implications.

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