Instagram ready to adopt NFTs

Mark Zuckerberg, CEO of Meta, confirmed during an event that Instagram has made considerable progress on its quest to make its NFTs debut.

Meta: Instagram and the Metaverse

Meta, the company behind Instagram and other fantastic social media platforms, is ready to help you mint in the metaverse. It seems like every significant player in the tech space wants to have a slice of the NFTs pie, and for most, it’s just a matter of time until tech giants make their NFT entrances.

Instagram has been working on its NFT project for a while; in December, Adam Mosseri, the Head of Instagram, confirmed that the media platform was “actively exploring” NFTs to help more people enjoy the benefits of the technology.

Suppose we want to talk about the first hints of an Instagram NFT-related activity. In that case, we’ll need to go back to Summer 2021 when Instagram hosted an invite-only virtual summit known as “Creator Week,” The company made it well known that the summit was a “private event for NFT creators” during its invitations.

When you consider Instagram’s NFT moves, it aligns strategically with its parent company Meta’s plan of help actualize its vision of a lucrative interconnected virtual world. Meta has never been shy about its NFT aspirations. Still, when we consider the user demography of Meta’s primary platform, Facebook, it makes us wonder how some users and creators that aren’t big fans of NFT technology will react to these developments from Meta.

Instagram in the Age of NFTs

Instagram is a bit late to the party; many other social media platforms have moved to implement NFTs into their platforms – most notably Twitter. NFT enthusiasts and users have been expecting positive NFT news from Instagram for a while, and now it’s finally here.

During a conversation with Daymond John at the recently concluded South by South West (SXSW), Meta’s CEO, Mark Zuckerberg, shared the following, “I’m not ready to announce exactly what that’s going to be today, but, over the next several months, the ability to bring some of your NFTs in, and hopefully over time be able to mint things within that environment.”

Zuckerberg didn’t offer much to the public, but he shared enough to shed some light about what users can expect regarding NFTs on Instagram over the next few months.

How to make Instagram, NFTs new home

A few weeks ago, Twitter made it possible for premium users to enable NFT profile pictures. Since its integration, it has had mixed reviews, with some people happy about the integration, while others consider it a travesty against the Web3 community.

After all, is said and done, when we consider Jack Dorsey’s crypto affinity and Twitter’s vibrant NFT and Crypto community, NFT features make more sense on Twitter. Instagram will need to figure out how to make the NFT community feel at home on its platform because failure to achieve this will significantly affect Meta’s NFT plans.


  • Musa

    Proficient Web3 commentator with a penchant for analyzing decentralized applications and their societal implications.

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