The Heart Project – debut NFT release from artists Stefan Meier & Aidan Cullen

LOS ANGELES–Sep 23, 2021–

The Heart Project (, a community-run creative studio, today launches presale for its debut collection of Non-Fungible Tokens (NFTs) featuring art created by artist Stefan Meier inspired by the art of his childhood and featuring a heart because of its universal message of love, healing, and compassion.

Partnering with fellow artist Aidan Cullen, The Heart Project was created to give back to the creative community and to foster digital and physical spaces where the best projects get the support they need to come to life as well as providing funding to charity through both initial and secondary sales.

Each heart will be unique based on 235 attributes that have been plugged into an AI with a built-in rarity system allowing holders to pick the Heart that they identify with the most. Alongside the AI-generated ones there will be 25 unique 1:1 hand-drawn hearts.

As well as ownership of the art itself, the tokens grant access to creative contribution and shared ownership of our group creations. Initial projects include a music video, a clothing capsule, a game, and an album – but soon the community will take control of what comes next.

The debut collection features 10,000 unique tokens selling for 0.08888 ETH on the Ethereum-based blockchain. As giving back to the community is an important part of The Heart Project the secondary sales royalty will be 10% to allow for a larger percentage of each secondary sale to be donated to charities the community chooses after the Opensea 2.5% fee.

Early supporters of the Heart Project include Jean Dawson, 24kGoldn, Deb Never, A trak, Dave1 of Chromeo, HK of Brockhampton, SG Lewis, 347Aidan, Gus Dapperton, ASAP Nast, Edison Chen, and more to be announced.

To try and prevent high gas fees The Heart Project is allocating 5,000 tokens to a pre-sale starting today 9/23 and running until 9/25 for members of the community within Discord ( as well as a further 250 tokens for giveaways. The remaining tokens will be released on the general release date of 9/27 at 5 pm PST.

About the artists:

Stefan Meier – (b. 1992, Oak Park, IL) is an artist based in Los Angeles. He works in painting, drawing, collage, and textile design. Since moving to LA in 2-16, Meier has collaborated with Bernhard Willhelm, David Lachapelle, Darren Romanelli, Maxfield LA and clothing brand ‘Emotionally Unavailable’. His paintings have been included in several major group shows in Los Angeles and he has paintings in various private collections around the world. His work often explores human kind’s relationship with nature.

Aidan Cullen – is a 22 year old photographer, director and creative director born and raised in Santa Monica and Venice. After gaining interest in photography in high school, Aidan moved to New York to attend the Tisch School of the Arts photography program at NYU. After attending NYU for 3 semesters, Aidan took a leave of absence to work full time. He is now fully based in Los Angeles. Navigating between the music, fashion, documentary and narrative worlds, Aidan loves creating authentic, energetic and tangible imagery.


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