Just two decades ago, iGaming was a burgeoning industry – and now it’s worth billions. Discover the reasons behind the popularity of iGaming in the 21st century, from the rise of the smartphone to the introduction of augmented reality.
What is iGaming?
iGaming refers to gambling in an online environment, whether on a website or via an app. It encompasses all forms of online gambling, from the playing of popular casino classics to sports betting. This niche of digital gaming has a rising following across the world, and these are the main reasons behind the boom:
- Evolution of smartphones
The evolution of mobile devices to smartphones and their widespread distribution has made it more simple for players to participate in iGaming. No longer limited by the need for a computer, people around the globe can access iGaming websites and apps from anywhere at any time: all that’s needed is an internet connection for your smartphone or tablet.
- Variety of games
Another reason why iGaming is proving so popular is the variety of games that have been developed in recent years by companies looking to satisfy the needs of all players.
Old favourites such as classic bingo and slot machines have been enhanced with features for the digital landscape and revamped for a modern audience. Players are also drawn to the sheer variety of casino games on offer from card games like Blackjack and Poker to Roulette.
- Promotions and bonuses
Companies in the iGaming industry also commonly include incentives such as promotions and bonuses to boost player engagement. These are available to first-timers and seasoned players alike.
New players are often provided with a welcome bonus, and have the chance for no-deposit bonuses and free reloads and spins as they play. Seasoned players can claim rewards for attaining higher levels in games played on a regular basis, and prizes linked to loyalty programmes.
- Augmented/virtual reality
As with all industries, augmented and virtual reality initiatives are dominating development in iGaming this decade. These experiences combine real life with the online world, so players feel fully connected.
Augmented reality experiences are enabling players to gamble in visualised real-world casinos and experience a digitalised casino realistically by interacting with dealers and players as though they are there in person.
These experiences are supported by the monitored online chatrooms that echo the sense of community characteristic of physical casinos.
