Black Mirror NFT Collection Sells Out in Less Than Three Hours – What You Need to Know

In a collaboration between PIXELYNX, Animoca Brands, and Banijay Brands, a new NFT collection has been launched that is inspired by the “Nosedive” episode from the popular TV series Black Mirror. The collection, named “Black Mirror Experience: Smile Club“, was announced on March 12 and has already experienced rapid sales, selling out in less than three hours. 

The First of Many Digital Experiences

The launch of “Black Mirror Experience: Smile Club” marks the first in a series of planned digital experiences related to the Black Mirror franchise. This is an exciting development for fans who have been eagerly waiting for new content from the critically acclaimed show. 

The NFT collection offers users the opportunity to mint their own customized characters on Ethereum’s layer-2 blockchain, Base. This is made possible through a partnership with Coinbase, one of the largest cryptocurrency exchanges in the world. With this platform, users can not only collect and trade their NFTs but also use them in digital quests.

Unlocking Social Status Rewards

One unique aspect of this NFT collection is the “social status” dynamic it incorporates. Users are rewarded based on the number of quests they complete, which adds a competitive element to the digital experience. This concept ties in perfectly with the themes explored in the “Nosedive” episode of Black Mirror, where individuals’ social status is determined by their online interactions and ratings.

Not only does the “Black Mirror Experience: Smile Club” offer NFTs, but it also includes live episodic content. The first pilot episode goes live this week in partnership with BasedAF, a virtual production channel. This combination of NFTs and live episodic content takes digital experiences to a whole new level and sets the stage for future collaborations between the NFT market and content creators.

The Success of Black Mirror

For those unfamiliar with Black Mirror, it is a sci-fi anthology series that has gained a cult following since its debut on Netflix in 2011. The show explores the consequences of advanced technology and how it impacts society in both positive and negative ways. Its latest season, released on June 15, 2023, has already achieved over 1 billion minutes of viewing in the United States during its debut week. This makes it the most-watched show during that time frame and proves its enduring popularity.

To kick off this groundbreaking project, an event was held in Times Square, New York. The event showcased some of the NFTs from the collection and generated buzz around its launch. Times Square is a hub of technological advancements and digital experiences, making it a fitting location for such an innovative project.


The “Black Mirror Experience: Smile Club” NFT collection has already made waves in the digital art market, selling out in record time. By incorporating elements from the popular TV series and offering a unique combination of NFTs and live episodic content, this collaboration has set the bar high for future NFT projects.


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