VeeFriends and Reebok: A Sneaker Culture Synergy

VeeFriends have announced a fresh collaboration with the well-known shoe brand Reebok. This partnership sees the fusion of the virtual and physical worlds, with a unique pair of sneakers embodying a character from the VeeFriends series.

The Aspiring Alpaca Classic Nylon, designed as part of this collaboration, prominently features the original Series 1 drawing of the character on the tongue. The sneakers also incorporate the VeeFriends logo, further cementing the connection between the two entities. The design combines a nylon upper with suede overlays, creating a timeless and minimalist look.

Vaynerchuk’s Vision and Token Holder Benefits

Gary Vaynerchuk’s excitement for the collaboration is palpable, particularly given his identity as an ’80s kid and pop culture fan. This collaboration projects the VeeFriends brand into the realm of popular culture, intertwining ‘80s nostalgia with modern sneaker culture. He shared, “As a 1980s kid and pop culture enthusiast, you can imagine how thrilled I am to collaborate with Reebok. Everyone in the ’80s was rocking those iconic sneakers, so I’m incredibly excited to extend VeeFriends to another consumer product like sneakers, which is at the forefront of popular culture.”

For holders of VeeFriends tokens, the Aspiring Alpaca Classic Nylon launch offers an exclusive opportunity. Series 1 Aspiring Alpaca token owners can claim a pair of these unique sneakers, enhancing their VeeFriends experience.

From August 17th, these Classic Nylons will be available through an exclusive presale dedicated to VeeFriends Series 1 and Series 2 NFT holders. The sneakers will be accessible to worldwide customers starting August 24th, and are priced at $90.

Source VeeFriends

Embracing Community Spirit and Giving Back

The promotional campaign for the sneakers showcases three VeeFriends community members – Shahreen “Katz” Ahmed, Christian Robles, and Esma Shmeit. These individuals are living embodiments of the ethos of the Aspiring Alpaca, adding a more personal and meaningful touch to the collaboration.

The VeeFriends characters are more than just digital tokens. Each character trait correlates with human characteristics and emotions, fostering a positive global impact. This commitment to positive influence extends beyond the digital realm. Last year, VeeFriends teamed up with Sean Wotherspoon’s famed vintage shop, Round Two, for a charitable initiative. They organized a raffle of 5 pairs of VeeFriends x Reebok Aspiring Alpaca Classic Nylon prototype sneakers at Round Two in New York City. All proceeds from the raffle were donated to The Bowery Mission, a non-profit organization dedicated to serving the less fortunate in New York City.

Gary Vaynerchuk’s collaboration with Reebok, exemplifying the synergy between NFTs and physical products, highlights the endless possibilities in the burgeoning world of NFTs. As VeeFriends continues to expand its reach, we can anticipate more intriguing collaborations and initiatives that continue to blur the lines between the digital and physical worlds.


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