Squishmallows x VeeFriends: Plush Toys Meet NFTs

A popular entertainment company and renowned creator of NFT collections, VeeFriends, announced a much-anticipated partnership with Squishmallows, one of the hottest toy sensations of recent years. This collaboration will launch four special VeeFriends Squishamllows plush characters, set to create a ripple in the world of physical and digital collectibles.

The exclusive collection includes the charming characters Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana, and Karma Kiwi. Standing tall at 12 inches, each Squishmallow has a retail price of $24.99. These delightful soft toys will be available exclusively on Jazwares.com and the VeeFriends merch store, making them a must-have addition for dedicated fans and collectors.

Launch Details and Ownership Perks

Scheduled for launch on Aug. 7, these plush characters will be available in limited quantities, underlining their exclusivity and collectability. Adding an extra layer of engagement and ownership, VeeFriends Series 1 NFT holders of the four respective characters will have the opportunity to claim their physical counterparts. Details about this claiming process are expected to be announced soon by the VeeFriends team, keeping the community eagerly awaiting the next steps.

The Impact and Goals of the Partnership

This partnership with Squishmallows underpins VeeFriends’ commitment to creating a diverse range of products, thereby catering to a broader audience. Their mission to promote positivity, kindness, and accountability gets a tangible manifestation through this collaboration. The goal is to spread joy and happiness to fans and collectors worldwide by transforming beloved digital characters into physical collectibles.

In another announcement, Jazwares’ Chief Brand Officer, Jeremy Padawer, and VeeFriends’ CEO & Founder, Gary Vaynerchuk, are slated to host a YouTube live stream. All enthusiasts are invited to join this exciting discussion covering the Squishmallows x VeeFriends collaboration, Jeremy’s insights into the toy industry, and beyond. The live stream is scheduled for Monday, Jul. 31, from 2:00 to 3:00 PM EDT.

What are VeeFriends and Squishmallows? 

Founded by Gary Vaynerchuk, VeeFriends is building a community centred around his creative and business interests, leveraging NFT technology and its smart contract functionality. With every VeeFriend NFT purchase, you become a member of the VeeFriends community and gain exclusive access to VeeCon.

Squishmallows, the internationally recognized toy brand, has been offering comfort, support, and warmth as friends, couch companions, bedtime buddies, and travel teammates since 2017. With more than 1,000 Squishmallows characters to collect, young fans find inspiration in their favourite characters. Each Squishmallow boasts its unique name and storyline.

The VeeFriends-Squishmallows collaboration stands as an exciting intersection of the physical and digital worlds, underscoring the limitless possibilities of creative collectibles. As we await the launch, the anticipation among fans, collectors, and the broader community continues to build.


The information provided on this blog is for informational purposes only and does not constitute financial, legal, or investment advice. The views and opinions expressed in the articles are those of the authors and do not necessarily reflect the official policy or position of NFT News Today.