Puma Launches “Black Station” 3D Metaverse Experience

Puma, the renowned sports brand, has stepped into the world of blockchain and NFTs with the launch of its latest venture, “Black Station“, on June 13. This immersive 3D metaverse experience serves as an innovative platform for product drops and offers exclusive access to Puma Pass NFT holders.

Black Station Experience

Puma’s Black Station invites individuals to explore its virtual realm. While the experience is open to all, it is the holders of RB tokens, distributed exclusively to Puma Pass holders, who gain full access to the platform’s array of features. RB token holders have the unique opportunity to purchase a digital “Rulebreaker” sneaker and claim two digital wearables, elevating their virtual presence. These RB tokens, priced at 0.0125 Ether (ETH), serve as the key to unlocking these limited-edition items.

RB token holders enjoy an additional privilege on Black Station — the ability to burn their tokens. From June 13th to June 20th, token holders can burn their RB tokens on Black Station, granting their parent wallet access to various exclusive product drops within the metaverse. Puma’s roadmap outlines plans for multiple upcoming events and NFT drops, with further developments and events anticipated in 2024.

Puma’s Black Station experience is available for exploration until June 23rd. While Puma had initially considered exploring alternative blockchain platforms, the company ultimately decided to remain on Ethereum. This strategic decision allows users the flexibility to purchase digital collectibles using either their credit cards or by seamlessly connecting their Ethereum wallets.

Embracing the Metaverse

With the launch of Black Station, Puma demonstrates its commitment to embracing the potential of NFTs and the metaverse. By providing an engaging 3D metaverse experience, Puma offers users the opportunity to interact with exclusive products and digital collectibles. RB token holders, in particular, enjoy enhanced benefits and unique product drops within the metaverse. As the metaverse gains momentum, Puma’s Black Station establishes a strong foundation for further advancements and events in the years ahead.

Puma’s entrance into the metaverse with Black Station marks a significant milestone in the brand’s foray into blockchain technology and NFTs. This 3D metaverse experience not only introduces users to Puma’s exclusive offerings but also provides RB token holders with exclusive privileges. The burning process of RB tokens grants access to exclusive product drops, amplifying the excitement and engagement within the metaverse. With Black Station, Puma takes a bold step forward in embracing the emerging opportunities of the metaverse and solidifying its presence in the evolving landscape of blockchain and NFTs.


The information provided on this blog is for informational purposes only and does not constitute financial, legal, or investment advice. The views and opinions expressed in the articles are those of the authors and do not necessarily reflect the official policy or position of NFT News Today.