“Based on generative art, elegant storytelling, and gamification mechanisms, ‘Axis Mundi’ is designed to be the poetic blockbuster that the NFT ecosystem is waiting for,” said Alexis Foucault, co-founder and artistic director of UVL.
‘Axis Mundi’ will offer its collectors a unique experience based on their emotions and decisions.
A teaser that went viral
According to Tom-Jacques Perret, co-founder and CEO of UVL, “With nearly 1 million views in 24 hours and now 17,000 followers, our teaser is clearly generating interest beyond our expectations!”
The two main partners of this fundraising are: Première Heure, a French audiovisual content production group, and Cliff Capital, the investment company of Markchain, a specialized marketing agency that offers strategic services dedicated to Web3 audiences. The project is also supported by BPI France.
“The stakes for the studio in 2023 are clear: to offer a successful experience and build a community emotionally attached to Axis Mundi. Beyond their funding, Première Heure and Markchain bring valuable expertise in these two areas on a daily basis. It’s a perfect match!” said Tom-Jacques Perret, co-founder, and CEO of UVL.
UVL is a new creative studio that produces and sells emotional NFT experiences led by Tom-Jacques Perret & Alexis Foucault.
The flagship project, Axis Mundi, is based on a collection of dynamic NFTs, advanced aesthetics, and gamification mechanisms. It is currently under development with a planned release in 2023.