When we look at the evolving Web3 landscape through the lens of communication, the case for blockchain-synced email campaigns is clear. Considering the frequency with which holders sell their crypto and NFTs, it is increasingly difficult for projects to maintain direct contact with holders of their assets. EtherMail has developed a solution to address this systemic industry problem, exacerbated by MailChimp’s recent decision to ditch crypto and Web3 projects from its newsletter distribution service. EtherMail is the first Web3 email solution setting the standard for anonymous and encrypted wallet-to-wallet communication. The team recently closed a $3 million seed round.
To date, Web3 communication has traditionally taken place inside the confines of Twitter, Telegram, and Discord. However, an inherent flaw has left users unable to verify who they are communicating with, opening the door to widespread phishing attempts and a range of scam activity by nefarious actors. On these platforms, under the cloak of anonymity, people are disproportionately hostile, and overly combative when communicating with moderators, often with little to no provocation. Moreover, the prevalence of a mob mentality can create an aggressive, unwelcoming environment for onlookers, undercutting community sentiment. Vicious verbal attacks on founders and team members can be commonplace. Additionally, there is often low conversational investment, continuous spam, and outside agendas being pushed. Given the litany of issues listed above, it has become increasingly challenging for community managers to uphold positive community engagement on these platforms.
For crypto projects across the industry spectrum, the importance of being able to contact asset holders based on real-time, blockchain-synced data has never been more pronounced. Confronted by decreasing engagement levels across Discord, Telegram and Twitter, the onus is very much on Web3 projects to explore the latest innovations in wallet-to-wallet communication to bolster community engagement, and one of the most long standing issues for crypto projects has been keeping in touch with their asset holders. Traditionally, anonymous communication between Web3 users and businesses on top of traditional solutions hasn’t been a feasible option.
Up until now, sending/receiving emails between dApp and traditional emails has been an extremely challenging endeavour. As well as this, wallet addresses have not been able to receive automatic alerts regarding any Web3 activity. However, the latest frontier in Web3 communication is transforming how companies approach community engagement and community building. Bottom line, they need a robust and reliable channel for official Web3 communication. Could the solution be right under their nose, in the form of email?
With a view to addressing these challenges, Serial entrepreneurs Shant Kevonian and Gerald Heydenreich founded EtherMail in late 2021, having noticed a major market gap for a reliable, secure Web3 communication tool, and embarked on a mission to develop an encrypted, wallet-to-wallet email communication solution.
They’re helping companies proactively mitigate the risk of communication fraud by preemptively informing users of breaches and vulnerabilities, while also enabling self-updating mailing lists for community newsletter distribution based on up to the minute smart contract data. This is the only tool in the Web3 space that provides crypto and NFT projects with a direct, reliable and secure line of communication to owners of their assets.
For companies seeking to streamline their newsletter distribution or asset holder outreach process, getting started with Ethermail is super easy. The first step is the auto-creation of a list pertaining to smart contract ownership. Next, all your token holders will be automatically aggregated from the blockchain. Only company members have access to the automation tools and are permitted to send emails from the desired account. To ensure maximum trust, EtherMail also links contracts and wallets together and verifies that the origins are matching.
For more information on how EtherMail can help your project maintain a direct and secure line of communication with your asset holders, visit: https://ethermail.io/daos