Kia America Introduces Dead Army Skeleton NFTs in New Ad

Kia America recently released a new television commercial that features Dead Army Skeleton Klub NFTs. The commercial highlights the company’s new vehicle, Kia Soul, and shows animated characters from Dead Army Skeleton cruising around town.

Kia Enters the NFT World

Kia have teamed up with Dead Army Skeleton Klub and plans to generate 10,100 Kia-themed NFTs. Users will have the option to download these NFTs through QR codes featured in the commercial.

Dead Army Skeleton Klub NFTs feature in the new Kia America ad.

Not The First Time NFTs Used in Commercials

It is not the first time NFTs have appeared in a television commercial. A growing number of brands are tapping the potential of NFT characters as they seem to have a higher retention value. Earlier, Adidas was in the news for using a similar strategy. The company collaborated with Bored Ape Yacht Club and featured several NFTs in a commercial. 

Even Kia has used NFTs in the past for promotional purposes. The mega brand linked its highly successful Super Bowl campaign to NFTs. It issued 10,000 Robo Dog NFTs to promote its new line of electric vehicles.

More About the New TV Commercial

The new ad is meant to promote their new car model, the 2023 Kia Soul. The TV commercial stars three animated Dead Army NFT characters cruising around town in the vehicle, and the trio pulls into a fast food joint drive-through called, “Built For Whoever You Are.” 

Viewers of the new commercial can claim an NFT by scanning the QR code on the screen. Winners will get a Kia NFT based on the original Dead Army Skeleton Klub NFT collection.

All three characters in the advertisement have unique traits in terms of clothing, accessories, and physical features. One wears a bandana, another carries a football helmet, and the third is of the gold variety.

Russell Wager, VP of marketing at Kia America, talked about the inclusion of NFTs in the new ad and why he thinks it is a good marketing strategy:  

“The Soul is as individualistic as the NFTs are, and as a brand, Kia is always innovating to stay on the cutting edge,” he said.

The Dead Army Skeleton Klub

You can find The Dead Army Skeleton Klub on OpenSea, one of the largest NFT marketplaces. The collection consists of 6969 computer-generated NFTs, each unique in several ways. Each token is described as “a metaverse-ready 3D character. DASK holders own 100% of the copyright of the NFTS. Klub’s members receive access to exclusive drops, merch, experiences, and more.”

Furthermore, owners can stake their Dead Army Skeleton NFTs, earn $Klub tokens and buy utilities, including ‘Tombs’ and ‘Serums’.

Currently, there are over 4000 true owners, and more than 70% have staked their NFTs. The floor price on OpenSea is 0.03 Eth.


This is just the beginning of large companies aligning themselves with different NFT projects and the Metaverse. Kia America and other multinationals have been looking for new ways to engage with its future customers.

It is already well-known that NFT and Web3 projects are community-driven with engaged and loyal members. Kia, like others, sees how this community spirit, can be channelled into long-term loyalty to its brand.

Finally, we loved the ad and cannot wait to see the next national advertising campaign that showcases NFTs.


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