Ubisoft Quartz is an NFT initiative from Ubisoft, and as its Ghost Recon game support ends, Ubisoft is ready to expand Tezos support to more games
Ubisoft: Tough gaming NFTs luck
Since NFTs became a thing, NFTs games from established game makers have had difficulty achieving support, and both customers and programmers have shown a deep distrust for NFT games. Earlier in the year, Ubisoft had a controversy with its NFT game.
Ghost Reckon performed poorly, and after its poor performance due to user apathy, a senior executive of the company had a massive error in judgment when they said that the game’s failures resulted from users not “getting or understanding the technology.”
Game developers and NFT stakeholders have used Ubisoft’s NFT plight as a cautionary tale in more ways than one. Since Ubisoft’s public NFT failure, a considerable amount of NFT game developers have elected to take a step back from their ambitions for the time being.
Ubisoft released its Ghost Recon Breakpoint game and offered Tezos-based NFTs in-game through its Ubisoft Quartz platform. Over the last few weeks, Ubisoft’s NFT experiment has seen it release a sizable amount of Tezos-based NFTs for its NFT game Tom Clancy’s Ghost Recon Breakpoint.
Tezos NFT support for this game seems to be coming to an end as the company recently announced that Tezos NFT support would end for this game, and on March 17, it released the final NFTs for Ghost Recon Breakpoint.
The idea behind Ubisoft’s NFT project was for items like armor, weapons, and the likes to be sold in-game via NFTs. NFTs will act as a deed of ownership for individual digital assets within the game, with Ubisoft naming its NFTs “Digits.”
On April 5, @ghost reckon shared this tweet:
The recent announcement of the end of Tezos-NFT support by Ubisoft does not mean that the company’s NFT dreams are dead. The Quartz initiative will live on and hopefully, find success in more games in the future.
The Ubisoft website did not leave fans hanging dry; the team left the following on its website, “future drops coming with other games,” but failed to mention any titles. It’s hard not to be optimistic when we look at the games Ubisoft has in its Arsenal, like Far Cry, Just Dance, Assassin’s Creed, and more.
Key takeaways from Ubisoft’s failed NFT initiative
Ubisoft was one of the first significant game developers to provide NFT support for an existing game, and it’s safe to say that the reaction they got was more negative than the company anticipated. Additionally, crisis management was poor when a Ubisoft executive tried to blame the failed project on users.
Hopefully, Ubisoft can restrategize by developing NFT games from scratch or offering NFT support that contributes to the overall user and developer experience.