An application launched on Solana by Michael Jordan and his son has sold out of their first NFT collection entitled ‘6 Rings
Michael and Jeffrey Jordan launched Heir inc., on Solana in December, marking their arrival on Web3.
The 6 Rings NFT collection sold out in 24 hours and trade volume has now surpassed $1.1million USD.
The NFTs, commemorating Jordan’s 6 NBA titles with the Chicago Bulls, are now selling on the secondary marketplace “Magic Eden” for quadruple the original value.
Heir is a community-driven app dedicated to connecting athletes with their loyal fans via “huddles”.
Owners of the ‘founding fan’ NFTs, a batch of 5005 in total, will have the opportunity to enter exclusive huddles and gain unprecedented access to their heroes.
The athletes in the ‘launch class’ have not yet been announced, although we know they will range from rising stars of the NCAA to ‘tier one’ NBA professionals.
Huddle communities will have a limited, capped number of seats. Once the cap is reached, the only way to get a seat will be to buy one from an existing huddle member.
With the potential for seats to rise in value, this empowers fans to become owners.
Once in the huddle, fans will also gain access to exclusive content, ask-me-anything sessions, merchandise, in-person events, insights and more.
Recent sales for 6 Rings NFTs have been around 8.SOL on the Magic Eden marketplace, which equates to around $650 USD.
Jeffrey Jordan will be spearheading the Heir project with his legendary father a ‘strategic advisor and partner’.
Jeffrey co-founded the fan engagement platform Heir Inc., alongside Jeron Smith (ex-Nike) and marketing consultant Daniel George.
Will Michael Jordan be one of the Heir athletes? It hasn’t been ruled out. We do know that players like Lonzo Ball for the Chicago Bulls will be brought on board by the project.
Ball represents the modern, young athlete who is highly engaged with his fans on social media, and appeals directly to the Gen Z demographic.
Jeffrey Jordan said to Variety magazine: “Individuals his age have grown up with social platforms.”
“This is the first step for athletes building their meta-brands in the metaverse/Web3 world.”
When the launch class of athletes are announced in the near future, the athletes will make their own NFT drops, which will give fans a chance to access their personalized huddle community.
Athletes will get an 80% cut of primary sales of NFTs and Heir Inc will keep 20%, with secondary market sales being a 50/50 split.
Stay tuned for more news on Heir, with the announcement of their launch class of athletes to follow.