Hip Hop giant Death Row records releases curated NFT drop on Crypto.com NFT






New York, NY (November 22, 2021) Death Row Records has collaborated with Crypto.com NFT for a curated NFT collection in celebration of the iconic label’s 30th anniversary this year. The seven exclusive NFTs are available tomorrow on Crypto.com/NFTEach design is inspired by the groundbreaking 1993 album, Doggystyle, marking its original November 23 release with a double-vinyl reissue of the record out tomorrow.

Three of the NFTs were creatively driven by Flux88’s Partner and Creative Director, Kevin Briones. The NFT’s will include music from the Doggystyle featured on Bitcoin Inmate (“Murder Was The Case”), Ethereum Inmate (“Tha Shiznit“) and Crypto Coin (“Tha Shiznit“). Kevin brings over 20 years of industry experience in sports entertainment and live event presentation. His passion for illustration has earned him credits under Marvel and Upper Deck.

Four of the NFTs are an official collaboration with TillaVision featuring Lil Bitcoin including 10800 Gold Edition, 10800 Platinum Edition, The Boss Gold Edition and The Boss Platinum Edition designs. Each NFT includes an audiobed instrumental from “Gin N Juice,” featured on the Doggystyle albumIn March, TillaVision first made headlines as the world’s first artist to debut via NFT. Lil Bitcoin would later release several NFTs, including a 50-piece “Lil Bitcoins” drop that netted over $80k in initial sales and a high-profile collaboration with King of Manhattan.

“Death Row is a West Coast hip-hop institution,” said Crypto.com Executive Vice President and Global Head of NFT Joe Conyers III. “As a fan of the music and someone who grew up in California in the ’90s, I’m excited to work with such an iconic, culture-defining label.”

Death Row

Death Row Records, now owned by MNRK Music Group, was formed in 1991 and was a pioneer in changing the course of music. The hip-hop label once owned and operated by Dr Dre and Marion “Suge” Knight was instrumental in revolutionizing rap music that maintains relevance to this day. Death Row Records artists continue to remain as significant and influential as they did while making history in the 1990s.

The label stands as one the most successful stories in music history with 36.5m+ albums sold worldwide plus record-breaking, RIAA multi-platinum certified albums including 2Pac’s All Eyez on Me, Until the End of Time, Don Killuminati, Better Dayz, Doggstyle and The Doggfather. The Los Angeles label celebrated its 30th anniversary this year with the launch of ‘Death Row Experience’, a virtual retrospective exhibiting the story of the label’s rise and its legendary artists including 30 easter eggs, NFTs, rare collectibles and more.

In addition, the label re-released the 21-track Above the Rim soundtrack alongside the HOOPS digital basketball game and SLAM co-branded limited edition merchandise. For more information, please visit www.deathrowofficial.com.


Flux88 is a creative studio with core competencies in NFT creation/curation, virtual immersive environments, video production and avatar/character creation. Since launching in April, they’ve created immersive 3-D experiences for Death Row Records and Young Thug and NFTs for legends in the sports and music fields including broadcasting legend Vin Scully, hockey hall-of-famers Bryan Trottier and Dennis Potvin, and Death Row Records. They recently announced their first creative property in the form of the avatar musician, MiaAF.


TillaVision is the digital artist behind Lil Bitcoin and one of the most buzzed about NFT creators in 2021. Visit Lil Bitcoin and the Crypto Money Records family at the Crypto Money Mansion for more information. He previously partnered with Flux88 on the Death Row Experience and Young Thug virtual environments as well as the Death Row 2091 NFT. Tilla was also the designer for the WorldStar Hip Hop NFT which sold for a quarter million dollars and has done AR videos for Pop Smoke, Nas, Cardi B, DJ Khaled, The Game and a lot of other heavy hitters in the hip hop world.

Crypto.com NFT

Crypto.com NFT is a carefully curated platform for collecting and trading non-fungible tokens by creators, celebrities and brands from the worlds of art, design, entertainment, sports and fashion — including the Aston Martin Formula One Team, Boy George, Gareth Bale, Heavy Metal Magazine, Lega Serie A, Lionel Richie, Mr. Brainwash and Snoop Dogg, among many other high-profile artists and clients. 

Crypto.com NFT was founded on a principle of sustainability, with artworks minted using a proof-of-stake model, and is powered by Crypto.com — which has committed to becoming carbon negative. More information is available at Crypto.com/NFT. Follow Crypto.com NFT on Twitter and Instagram: @cryptocomnft.

Connect with Death Row Records






For additional information, please contact:

Jeff Kilgour | The Syndicate | jeff@thesyn.com | 917.678.4420

Arielle Aslanyan | The Syndicate | arielle@thesyn.com | 201.864.0900 ext. 247


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