Blockchain is hailed as one of the most disruptive technologies to surface in recent decades and it is poised to revolutionize countless industries. One of the most significant value propositions of blockchain technology is its ability to provide organizations with the tools they need to work in a more transparent and decentralized way.
The world is slowly witnessing the potential of blockchain come to fruition, not only in the banking system but also in industries like real estate, gaming, and healthcare, among many others. Certain businesses will be forced to adopt this technology or risk being left behind.
Marketing is one of these industries, and many companies are now starting to adopt blockchain tech to improve and automate certain processes. Ojamu, a Singapore-based MarTech company, stands out among its competitors by innovatively combining artificial intelligence (A.I) technology with blockchain and non-fungible tokens (NFTs)
Incorporating blockchain into marketing
The solution proposed by Ojamu is both novel and extremely efficient, being the first marketing company to combine the power of A.I. with blockchain tech and NFTs.
Ojamu will leverage blockchain technology to ensure data is kept safe in decentralized storage. In doing so, Ojamu prevents information from being compromised since there is no single point of failure. It also guarantees there is no server downtime, making data accessible at all times and ensuring its complete immutability.
The Ojamu ecosystem will be governed by its community through the creation of a decentralized autonomous organization (DAO). Utilizing its own governance token, $OJA, users will be able to vote on future proposals and the project’s overall direction.
NFTs and cross-chain capabilities
Ojamu combines A.I and NFTs in a unique way. NFTs will be used to access Ojamu’s proprietary A.I and its set of intelligent marketing tools.
The A.I. component itself will offer real-time data processing and other tools such as NLP (Natural Language Processing), which allow conversations between humans to be analyzed to find specific keywords and strategies for superior customer targeting and acquisition. Ojamu’s
neural predictive engine can also generate insights and leads better than humans, leading to more efficient marketing campaigns.
In order to ensure cutting-edge performance and scalability when working with blockchain tech, Ojamu leverages the cross-chain capabilities of Polkadot, meaning that all of Ojamu’s services can be made available in different leading blockchains ecosystems.
The future of blockchain marketing
Leaks and hacks have led advertisement companies to lose roughly $42 billion in 2020, and this number is estimated to reach over $100 billion by 2023. However, Ojamu can help mitigate this issue and has positioned itself as one of the industry’s safest companies by adopting decentralized storage through the blockchain.