RTFKT, the Web3 studio acquired by Nike in 2021, has announced it will shut down its operations by January 2025. Known for its innovative projects like Clone X, the announcement has sparked confusion and raised questions about what comes next for the studio’s community.
An Unexpected End
Since its founding in 2020, RTFKT has been at the forefront of Web3 innovation and NFT sneakers. From its high-profile Clone X collaboration with artist Takashi Murakami to its tech-driven Cryptokicks iRL sneakers with features like auto-lacing and app connectivity, RTFKT built a solid reputation in the Web3 space.
Nike’s acquisition of the studio was seen as a big move to embrace the metaverse and digital collectibles, cementing RTFKT’s place as an industry pioneer.
However, the announcement of the shutdown by RTFKT leaves a cloud of uncertainty and disappointment, even as the company reflects on the impact it has had. “The revolution we started lives on through every creator we inspired,” said the studio in its announcement.
While this acknowledges their role in shaping the Web3 space, it is somewhat at odds with the reality that many of those creators are now voicing frustration over the abrupt nature of the closure.
A Final Product
What has added to the surprise is RTFKT’s decision to release one final product, the MNLTH X featuring the Blade Drop, in December. The timing of this release—just weeks before the studio is set to wind down—has raised some eyebrows.
While framed as a ‘testament to our commitment to pushing boundaries’, it’s left some wondering why they would release a new product so close to the end, which feels at odds with the studio’s previous focus on long-term innovation.
Final Thoughts
RTFKT has promised to preserve its legacy by creating an archival website to showcase its projects. They will also continue to update existing collections and services through their official channels, including Discord. But what happens to royalties and IP of existing projects? This remains to be seen.
RTFKT’s announcement to shut down by January 2025 leaves many questions, as the studio hasn’t explicitly mentioned the reasons behind the shutdown. The statement is proud of its accomplishments but gives little explanation for why a company supported by Nike and, despite setbacks, was largely considered a leader in Web3, would step away so suddenly.
However, a more general rationale remains under speculation: whether this actually reflects broad strategic changes within Nike internally or, indeed, is more about their plan to step away from the NFT space.
