Adidas Expands Metaverse Presence with ALTS NFT Collection

Global sneaker and lifestyle brand Adidas first ventured into the Metaverse in December 2021 with its groundbreaking Into The Metaverse collection. Since then, the company has formed notable partnerships with the likes of NFT influencer gmoney, PUNKS Comic, and Bored Ape Yacht Club. These collaborations paved the way for holders to burn their NFTs in exchange for new ERC-1155 tokens and claim exclusive physical clothing items.

Exploring the ALTS by Adidas Collection

Adidas is now taking its Metaverse journey a step further with the innovative ALTS by Adidas NFT collection. Holders of NFTs from the first two phases of the Into The Metaverse collection can transition into the ALTS by Adidas collection by burning their NFTs to receive a new Ethereum-based NFT, paying only for gas fees.

This cutting-edge collection features dynamic NFTs with eight distinct "ALT[er] egos" that correspond to different rarity traits and interactive storylines. This unique approach to NFTs enhances user engagement and showcases the brand's commitment to pushing the boundaries of digital art and collectibles.

Exclusive Benefits for ALTS by Adidas NFT Holders

Owning an ALTS by Adidas NFT comes with a range of exclusive benefits, including:

Inclusion in the ALTS by Adidas ecosystem: Holders become part of a thriving community centered around Adidas' digital offerings.
Acquisition of commercial IP rights: NFT holders gain some intellectual property rights to their personalized characters, opening up possibilities for monetization and creative expression.
Privileged access to rare virtual wearables: ALTS holders can further customize their digital personas with exclusive virtual apparel.
Invitations to exclusive community events: ALTS owners receive special access to holder-only gatherings and secure Discord channels, fostering a sense of camaraderie and shared excitement.

Adidas' Web3 Journey and Expansion

Adidas has shown unwavering commitment to its Web3 expansion by launching digital apparel collections and a bespoke virtual styling tool for existing profile picture (PFP) NFTs. Furthermore, the brand has diversified its offerings through a range of NFT collections, including:

Blue Pass: A sports-themed collection that appeals to athletic enthusiasts.
Raws x Adidas: An artistic collaboration featuring unique, visually stunning designs.
Council badge: An initiative that empowers 15 elected members to guide the company's Web3 growth and strategy.

In addition to these collections, Adidas has collaborated with luxury brand Prada on a Polygon-based NFT collection, further solidifying its position in the high-fashion world. The brand also showcased its latest styles during Decentraland's Metaverse Fashion Week, highlighting its dedication to being at the forefront of fashion and technology.

Conclusion

Adidas' continued dominance in the NFT space is confirmed by Dune Analytics data, positioning the brand as a force to be reckoned with in the ever-evolving world of digital art and collectibles. With the introduction of the ALTS by Adidas collection, the company is poised to make an even greater impact on the Metaverse and beyond.