What Is InfoFi? How Web3 Is Turning Information Into Value

Information has always had value, but only a handful of platforms ever profited from it. InfoFi, short for Information Finance, changes that by rewarding people directly for what they know, share, and verify. It’s a growing movement that treats useful knowledge and reputation as economic assets instead of free content.

Key Takeaways

• InfoFi assigns measurable value to data, attention, and credibility.

• It builds on DeFi and SocialFi ideas but focuses on monetizing information itself.

• Platforms like Kaito, Cookie DAO, Galxe — and even Polymarket — are early examples.

• Users earn by contributing verified insights, participating in communities, or curating data.

• The model’s success depends on accuracy, transparency, and fair reward systems.

What Is InfoFi?

InfoFi, or Information Finance, is about reclaiming the value of information from centralized platforms. For years, social networks and data brokers built billion-dollar businesses by monetizing user behavior and insights while contributors earned nothing. InfoFi flips that model.

“You can use finance as a way to align incentives in order to provide viewers with valuable information.” — Vitalik Buterin

InfoFi doesn’t just measure value — it helps generate it. With the rise of AI, human-generated insight becomes even more critical. AI tools can help structure, interpret, and scale knowledge, but it’s the credibility and originality of human input that drives value. InfoFi systems harness both: AI to process and filter data, and markets to reward real contributions with measurable outcomes.

Instead of treating online content as background noise, InfoFi systems measure how relevant, trustworthy, and original each contribution is. That information is tied to reward mechanisms — often through blockchain — that compensate users based on the usefulness of what they provide.

The concept grew out of experiments in decentralized finance (DeFi) and SocialFi, where money and social capital became programmable. InfoFi takes the next logical step: it makes knowledge itself the asset. The better your research, the clearer your analysis, the stronger your influence — the higher your potential rewards.

In simple terms, DeFi rewards liquidity, SocialFi rewards engagement, and InfoFi rewards insight.

Source: Cookie DAO

How InfoFi Works

Although projects vary, most InfoFi systems share a few core ideas:

1. Rewarding Information Value
   Every useful action — publishing a credible analysis, verifying on-chain data, or surfacing reliable information — is recorded and scored. Platforms like Kaito translate those scores into tokens or recognition within their ecosystems.

2. Combining Human Judgment and Algorithms
   While algorithms can track engagement and detect patterns, human input remains essential. InfoFi platforms often use hybrid models where AI filters content and communities validate its accuracy. This balance keeps quality high and rewards genuine expertise.

3. Transparent Data Provenance
   Each piece of information leaves a traceable record on-chain. This provides accountability — a key difference from Web2 systems, where data is easily lost, edited, or taken out of context.

From DeFi to SocialFi to InfoFi

The evolution has been clear to anyone who’s watched Web3 develop over the last few years.

• DeFi showed how open protocols could handle finance.

• SocialFi rewarded engagement and community.

• InfoFi brings value to knowledge itself.

Early projects like Polymarket hinted at this direction by turning accurate predictions into profit. As Vitalik Buterin noted, "info finance is a discipline where you start from a fact that you want to know, and then deliberately design a market to optimally elicit that information from market participants."

InfoFi expands on that logic by rewarding people who share verifiable data, research, or commentary. It’s not about hype — it’s about substance that adds value to the network as a whole.

Leading InfoFi Platforms

Kaito
Indexes blockchain and social data sources to surface credible insights. Contributors gain reputation and token rewards for verified submissions.

Cookie DAO
Ranks participants by contribution quality and rewards users who clarify or advance key conversations through its SNAPS system.

Galxe
Ties token rewards to impact-driven actions that support project growth and verified engagement.

Polymarket
A pioneering InfoFi use case, Polymarket allows users to earn from accurate predictions by betting on real-world outcomes. While it’s commonly seen as a prediction market, Vitalik Buterin highlights it as part of a larger category — a tool that aligns financial incentives with truthful information, helping observers become “more informed more efficiently.”

Why InfoFi Matters

Traditional media and social networks depend on engagement metrics that reward volume, not truth. InfoFi reverses that incentive structure. It shifts power back to creators, researchers, and communities by giving them ownership over their contributions.

This model encourages a healthier information ecosystem:

• Quality rises over hype.

• Data ownership returns to users.

• Communities gain transparency.

Instead of chasing likes or impressions, creators are compensated for producing knowledge that holds long-term value.

Challenges and Risks

InfoFi isn’t flawless. There are real issues to address:

• Valuing abstract information: How do you quantify the worth of a good idea?

• Spam and attention farming: Incentive systems can be exploited if filters are weak.

• Privacy concerns: Combining off-chain and on-chain data raises sensitive questions.

• Regulation: Governments may eventually classify information tokens as securities.

Despite its promise, InfoFi faces key hurdles. Tying rewards to visibility can incentivize spam, flooding platforms with low-value content. Accurately pricing insights is difficult, and without strong curation, bots and bad actors can game the system. Privacy and regulatory risks also remain unresolved. For InfoFi to thrive, it must balance open participation with quality and trust.

How to Get Involved

Getting started in InfoFi is easier than it sounds:

1. Create a Web3 wallet such as MetaMask.

2. Connect with a platform like Kaito or Galxe.

3. Join a community or campaign.

4. Contribute useful insights — analysis, summaries, or research.

5. Track your standing and rewards through your on-chain reputation.

Over time, your credibility becomes currency. It’s not about volume — it’s about value.

The Future of InfoFi

If current trends continue, InfoFi could shape a new kind of digital labor market. Verified insight will become tradeable. Data will have a visible chain of ownership. Creators, analysts, and curators will finally be compensated for the intellectual work that currently powers the internet for free.

It’s early, but the incentives make sense: align value with truth, reward those who add clarity, and let algorithms do the heavy lifting while humans keep the system honest.

Final Thoughts

InfoFi feels less like a trend and more like a correction. After years of giving away value to centralized platforms, users are beginning to own what they create — their data, ideas, and expertise.

By rewarding credible contributions and filtering out noise, InfoFi lays the foundation for a fairer, more transparent digital economy. Whether it takes off at scale depends on execution, but the principle is sound: if your insight creates value, you deserve a share of it.