Cloud-Native Gaming on Smart TVs: Aethir and Return Entertainment Alliance

Aethir and Return Entertainment have teamed up to offer cloud-based gaming experiences in your living room. This collaboration aims to provide cinematic scalable gaming adventures on TVs by leveraging Aethir's GPU cloud infrastructure and Return Entertainment's streaming platform.

This partnership between Aethir, known for its enterprise-grade GPU services, and Return Entertainment, a player in cloud-native gaming, brings a unique solution to the table. Beyond catering to gamers, this alliance benefits streaming services, smart TV manufacturers and gaming studios. Together, they hope to craft a gaming experience that's easily accessible, highly scalable and cost-efficient.

The Technology Driving Innovation

The technology powering this collaboration could revolutionize the gaming landscape. Aethir's decentralized GPU cloud infrastructure boasts a fleet of NVIDIA H100 Tensor Core GPUs in the Web3 domain that provide the power for top-quality games.

This setup enables Return Entertainment to handle the cloud work so gamers can enjoy premium games with just a basic yet stable internet connection.

Recently introduced on Samsung TVs in the US, Return Entertainment debuted with their game titled Rivals Arena. What's cool about this platform is that it works with a variety of smart TVs, and you can use your smartphone as a controller by simply scanning a QR code. This makes gaming super accessible, especially considering there are nearly a billion smart TVs worldwide not currently connected to gaming consoles.

"Aethir is dedicated to democratizing access to high-end gaming," said Daniel Wang, CEO of Aethir. "This integration with Return Entertainment represents a significant milestone in our mission to advance cloud gaming technologies."

With the demand for gaming experiences projected to increase by 14% by 2027, the collaboration between Aethir and Return Entertainment is setting the stage for a new era in gaming.

Smart TVs and Web3 Gaming

Aethir and Return Entertainment's partnership comes on the heels of Samsung's recent push into the Web3 gaming space. Just a couple of weeks ago, Samsung expanded its collaboration with Illuvium, a hugely popular Web3 game, as part of its effort to promote its Web3 TV bundles.

This initiative allows Samsung Web3 TV owners to display their in-game Illuvium NFTs directly on their TVs, blending traditional entertainment with digital assets in a new and exciting way.

Editor’s note: Written with the assistance of AI – Edited and fact-checked by Jason Newey.