Saudi Arabia Invests $50 Million in Web3 Gaming Company Animoca Brands

Saudi Arabia has made a significant move by investing $50 million in Animoca Brands, a leading provider of blockchain-based digital entertainment and gaming products. The investment aims to promote the adoption of crypto technology in the region and reinforce Saudi Arabia’s futuristic city project Neom. This strategic collaboration signifies the kingdom’s commitment to economic diversification and technological advancements.

Neom and the 2030 Vision

Neom, an ambitious project launched by Saudi Arabia’s Crown Prince Mohammed bin Salman, seeks to establish a futuristic city covering various sectors, including technology, energy, and entertainment. With a focus on sustainability and innovation, Neom aims to contribute to Saudi Arabia’s Vision 2030 plan, which seeks to reduce the country’s dependence on oil and drive economic growth through non-oil sectors.

The partnership between Animoca Brands and Neom is rooted in the shared vision of embracing digital ecosystems and blockchain technology. Neom envisions becoming a global hub of innovation, attracting tech companies and driving digital transformation. Animoca Brands’ expertise in blockchain and cryptocurrency aligns perfectly with Neom’s digital ambitions, propelling Saudi Arabia towards a tech-enabled future.

Details of the Animoca Brands Investment

The $50 million investment from Saudi Arabia includes $25 million in convertible notes and $25 million in shares of Animoca Brands. This injection of capital is a significant boost for Animoca Brands, allowing it to expand its operations and accelerate its development of blockchain-based gaming and digital entertainment products.

Saudi Arabia’s decision to invest in Animoca Brands is part of its broader efforts to diversify the economy and reduce reliance on oil revenue. By embracing emerging technologies like blockchain and crypto, Saudi Arabia aims to create new opportunities and attract investors, fostering innovation and sustainable economic growth.

BRICS Alliance and Digitized Finance

The BRICS alliance, consisting of Brazil, Russia, India, China, and South Africa, has been actively exploring the potential of digitized finance. In recent years, these countries have made significant progress in developing their digital payment infrastructures and blockchain-based solutions.

The launch of BRICS Pay and the success of the digital yuan in China are some notable achievements within the alliance. These developments have captured the attention of investors worldwide, offering new avenues for collaboration and financial inclusion.

Saudi Arabia’s Role in Digital Finance

Saudi Arabia has recognized the importance of being an active participant in the digitized finance movement within the BRICS alliance. Through its partnership with Neom and investment in Animoca Brands, Saudi Arabia strategically positions itself to leverage this growing trend.

By promoting crypto technology and blockchain-based solutions, Saudi Arabia aims to attract international investments and foster innovation within its digital finance ecosystem. This collaboration with Animoca Brands and Neom demonstrates the kingdom’s commitment to embracing cutting-edge technologies and becoming a digital finance hub.


Saudi Arabia’s $50 million investment in Animoca Brands is a significant step towards promoting crypto technology and strengthening its partnership with Neom. This investment supports Saudi Arabia’s economic diversification goals and positions the kingdom as a key player in the emerging field of digitized finance.

As Saudi Arabia embraces blockchain and crypto, it paves the way for innovation, attracting investors and driving sustainable economic growth. The partnership with Animoca Brands and Neom is a clear indicator of Saudi Arabia’s commitment to technological advancements and its determination to be at the forefront of digital finance developments within the BRICS alliance.


  • Mia Patel

    Gaming innovator with a zest for exploring the potential of blockchain in fostering community-driven platforms.

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