Upland: Dive into a Virtual Real Estate Adventure

Imagine a digital world where you can truly own virtual properties based on real-world locations. Upland is making this a reality. With a diverse array of opportunities and a thriving, decentralized economy, Upland is revolutionizing the gaming landscape. Dive into this extraordinary metaverse, where millions of players are already exploring, earning, and forging their virtual empires. Upland has made leaps and bounds in 2022, with much more to come in 2023.

Securing True Ownership with Blockchain Tech

At the core of Upland’s value proposition is the guarantee of true ownership for all digital assets. Utilizing the EOS.IO blockchain software and operating on the EOS mainnet, Upland ensures that virtual properties remain secure and scarce resources. Each property is unique and can only be owned by one player at any given time.

Source Upland

Upland’s Objectives and Appeal

Upland appeals to a diverse player base with enticing opportunities, such as owning virtual luxury properties, trading and negotiating deals, and participating in location-based experiences. Furthermore, it offers a parallel economy where decentralized transactions enable a new type of value creation and exchange.

The numbers speak for themselves. Upland now boasts over 3 million users. It features a real-world map with 20 live US cities and expanded internationally in 2022, to include Rio de Janeiro and Porto. What’s more, players have earned over $1.8M US Dollars by trading properties in Upland through their digital NFT-to-USD program. This program allows players to list properties for US Dollars. When someone buys your property, you receive US Dollars in your account instead of UPX (Upland’s in-game currency).

Source Upland


Metaventures represent player-owned and operated shops within the vibrant Upland Metaverse. Backed by a solid economic framework, these ventures empower metaverse entrepreneurs to craft new economies.

As Metaventure owners, players can establish their distinct brand, creating and selling digital assets. They can also serve as brokers for fellow players and lend in-game assets to other players. Furthermore, the introduction of the sub-merchants feature enables all Uplanders to list their digital assets in a storefront by partnering with Metaventure shop owners. This development presents even more opportunities for Upland players to earn and connect, fostering an ever-growing virtual economy.

Last November witnessed a remarkable 145 million UPX in gross sales for Metaventures. The explosion didn’t stop there, with even higher Metaventure sales figures in December, driven by a record-breaking 31,000 transactions.

Upland NFTs

3D map assets in Upland are unique NFTs that manifest on the map’s surface. The NFT carries all essential data on the blockchain, such as a building’s size class. Meanwhile, meta-data like the actual 3D asset is notarized on the blockchain using IPFS, ensuring a seamless and secure integration of these elements within the Upland environment. Some of the NFTs on offer for Upland users include:

Property-Tethered Assets

These NFTs are intrinsically linked to a property parcel and cannot exist independently. A prime example of such a property-tethered asset is a building. As these items remain attached to a particular property, they cannot be traded separately from the property they are connected with.

Portable Assets

Portable assets are not tethered to any property. This means they can be traded on their own. While these NFTs always belong to a specific location in Upland, the owner of these assets can move them from one location to another. Examples include decorative objects or cars.

Dual-Phase Assets

Initially, these NFTs exist as portable objects that can be traded freely. However, once a dual-phase asset becomes attached to a property, it transforms into a tethered asset, losing its ability to be sold independently from the associated property.

Source Upland

Acquiring Properties in Upland

In Upland, players have various ways to acquire properties:

Block Explorer: Players use a game piece called a “block explorer” to roam city streets and discover new places. Properties visited by the block explorer can be purchased.

Player’s Location: Players can magnetize their block explorer to their physical location using their mobile phones and buy available properties nearby.

Marketplace: Players can buy, sell or make offers on properties in the marketplace, with offers held in escrow until accepted or rejected.

Mystery Packs: Players can purchase packs containing multiple properties in the Upland store, either keeping or selling them on the marketplace.

Paper Deeds: Obtainable through marketing campaigns or other players, paper deeds include QR codes that represent properties and can be added to a player’s account.

Big Plans for the Future

At the end of last year, Upland announced a host of updates set to roll out in the upcoming year. One of the most anticipated updates is an onboarding overhaul designed to enhance the quality of life and streamline the process for new players. This includes guided gameplay to help newcomers quickly grasp Upland’s unique mechanics, effectively lowering the barrier to entry and fostering community involvement.

Upland is also focusing on expanding its Metaventures in the new year. Players can look forward to the growth of Structure Ornament shops and an open beta for Outdoor Decor item manufacturing aimed at boosting player-owned commerce.

Finally, Upland plans to make its NFTs – including properties and block explorers – searchable on both the Upland platform and Google Search. This will make it easier for players to locate the assets and collectibles they desire while expanding the reach of Metaventures.

Final Thoughts

Upland is a prime example of NFTs and Web3 in action, showcasing an innovative virtual property game based on real-world addresses powered by blockchain technology. Upland showcases actual ownership and engaging gameplay while continuously evolving to offer a world of possibilities. Players can immerse themselves in a decentralized economy backed by Metaventures, NFTs, and various features that elevate the Upland experience.

Players can acquire properties through the Block Explorer, using their physical location, the Marketplace, Mystery Packs, and Paper Deeds.

Upland has over three million users and features a real-world map with 20 live US cities. In 2022, it expanded internationally to include cities like Rio de Janeiro and Porto.

MetaVentures are player-owned and operated shops within the Upland Metaverse. They enable players to create and sell digital assets, serve as brokers, lend in-game assets, and partner with other players to list assets in storefronts, fostering a vibrant virtual economy.

Upland plans to introduce an onboarding overhaul for new players, expand Metaventures, and make NFTs searchable on the Upland platform and Google Search.

Upland is a virtual property trading game that uses the EOS.IO blockchain software and operates on the EOS mainnet to guarantee true ownership of digital assets. Players can buy, collect, sell, and trade virtual properties based on real-world addresses.

Upland offers Property-Tethered Assets (linked to a property parcel), Portable Assets (not tethered to any property and can be traded on their own), and Dual-Phase Assets (initially portable but become tethered once attached to a property).


  • Mia Patel

    Gaming innovator with a zest for exploring the potential of blockchain in fostering community-driven platforms.

The information provided on this blog is for informational purposes only and does not constitute financial, legal, or investment advice. The views and opinions expressed in the articles are those of the authors and do not necessarily reflect the official policy or position of NFT News Today.