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Serena Williams joins Sorare as Board Advisor

This post was originally published on Sorare

For many people, Serena Williams is one of the most iconic athletes of all-time. Serena is also an entrepreneur, a brand builder and an investor at the forefront of sports and technology.

To the Sorare team, she is more than an icon as she joins the company as a Board Advisor.

In her new role, Serena will provide guidance to the board on a range of topics, including developing Sorare’s relationship with athletes around the world, advising on Sorare’s strategies to expand into new sports categories including women’s sports, as well as future impact initiatives for making Web3 more inclusive and diverse.

Serena Williams is among the most important figures in sports and culture, who has redefined the modern athlete and entrepreneur, including her unprecedented early stage investing successes. The strategic counsel that Serena will bring in building one of the most iconic sports entertainment brands is invaluable. I’m thrilled to have her join the team. Together, we’ll forge new ways for fans to engage with their favorite athletes.

Serena joins us during a time of rapid expansion and organic growth in the US. Her expertise building brands, businesses and passionate fan bases — both on and off the court — will help accelerate the company’s growth as we attract new players and onboard new teams and leagues across sports categories and geographies.

Together, we’ll build the future of sports entertainment on Web3, allowing everyone to own a piece of the games they love, whether that be in football or in other sports to come.

If you excited about what we’re building together with Serena, we’re hiring both in Paris and New York. See our open positions.

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