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VeVe Welcomes The Jim Henson Company

The Jim Henson Company Partners with VeVe to offer the first-ever NFT digital collectibles based on the hit film Labyrinth!


Dec 2 · 4 min read

It’s the 35th Anniversary of Labyrinth, and to celebrate The Jim Henson Company is launching their first-ever NFT digital collectibles in partnership with VeVe.

Jim Henson’s Labyrinth

In an adventure that is equal parts magical and entertaining, Labyrinth is a millennial classic that revolves around young teenager Sarah who wishes away her baby stepbrother- a wish granted by the Goblin King Jareth (David Bowie)- and her journey through the Labyrinth to bring him home.

The 1986 musical fantasy film was directed by Jim Henson (creator of The Muppets), with George Lucas (Star Wars) as executive producer, and Brian Froud as the conceptual designer.

“After 35 years, Jim Henson’s Labyrinth is still beloved and respected as one of the unique and groundbreaking films of its era. It’s a perfect tribute to have fans of this innovative production celebrate Labyrinth’s anniversary with this incredible line of must-have NFT collectibles.

Partnering with VeVe for The Jim Henson Company’s first-ever NFT release allows our dedicated and ever-growing fanbase to connect with the film’s cast of characters in an entirely new and engaging product landscape.”

— Melissa Segal, Head of Consumer Products, The Jim Henson Company.

Labyrinth (1986) film trailer

Labyrinth x VeVe

The new series of exclusive digital collectibles based on the fantasy classic film Labyrinth (1986) is expected to be released in early 2022. Fans will be able to purchase 3D digital collectibles inspired by the film exclusively through the VeVe app, and Collectors can follow VeVe on Twitter and Instagram to stay up to date on Labyrinth collectibles and drop dates.

“Labyrinth is one of the most iconic fantasy films of all-time, so we jumped at the opportunity to partner with The Jim Henson Company on a series of digital collectibles from the film. Our community of collectors is going to love displaying these in their virtual showrooms for all to see.”

— Dan Crothers, Chief Operating Officer and Co-Founder of VeVe.

About The Jim Henson Company

The award-winning Jim Henson Company has remained an established leader in family entertainment for over 60 years and is recognized as an innovator in puppetry, animatronics, and digital animation. Best known as creators of the world-famous Muppets, Henson is currently in production on the upcoming series Harriet the Spy and a reboot of Fraggle Rock, both for Apple TV+, as well as Guillermo Del Toro’s Pinocchio for Netflix and the feature film The Portable Door.

Henson’s most recent television credits include Duff’s Happy Fun Bake Time for discovery+, Earth to Ned for Disney+, Fraggle Rock: Rock On! for Apple TV+, the Emmy-winning Netflix Original series The Dark Crystal: Age of Resistance, as well as Word Party (Netflix) and the Emmy®-nominated productions Dinosaur Train (PBS), Sid the Science Kid (PBS), Splash and Bubbles (PBS), and Julie’s Greenroom (Netflix). Previous TV productions include Fraggle Rock, The Storyteller, and the sci-fi series Farscape, and the feature films The Star (Sony Pictures Animation), Alexander and the Terrible, Horrible, No Good, Very Bad Day (Disney), as well as the groundbreaking fantasy classics The Dark Crystal, and Labyrinth.

With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and post-production facilities. The Company is home to Jim Henson’s Creature Shop™, a pre-eminent character-building and visual effects group with international film, television, theme park, and advertising clients, as well as Henson Recording Studios, one of the music industry’s top recording facilities known for its world-class blend of state-of-the-art and vintage equipment. The Company’s Henson Alternative credits include The Curious Creations of Christine McConnell (Netflix), the feature film The Happytime Murders, and the popular live puppet improvisational show Puppet-Up! — Uncensored.

Get VeVe today to start your digital collection!

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