Crypto.com NFT Signs Partnership With Digital Fashion Platform DRESSX to Offer NFTs and Digitally Wearable Clothing

Crypto.com NFT Collectors Will Be Able to Redeem Virtual Garments to Wear in Augmented Reality on the DRESSX App

New York, August 24, 2021 — Crypto.com NFT — a carefully curated platform for collecting and trading NFTs from the worlds of art, design, entertainment and sports — today announced a partnership with digital fashion company DRESSX, marking the NFT marketplace’s first foray into the fashion industry. The partnership will lead to the establishment of a DRESSX NFT store on Crypto.com/NFT and multiple NFT collections. The initial DRESSX NFT collection will include pieces from the company’s virtual clothing line inspired by Elon Musk’s private aerospace manufacturer, SpaceX, available for a limited time starting August 29, 2021, at 9 a.m. PT.

DRESSX was created by co-founders Daria Shapovalova and Natalia Modenova in July 2020 as a potential solution to the negative environmental footprint produced by the fashion industry. Working with traditional fashion brands and 3D designers, the platform offers virtual clothing that users can digitally wear in their photos and videos — to be shared across various digital platforms — providing a more eco-friendly alternative to purchasing physical garments used solely for content creation.

“We are very excited to partner with Crypto.com NFT and introduce digital fashion to their community,” Shapovalova said. “At DRESSX, we see it as our mission to drive the development of digital fashion. Blockchain provides unique possibilities for identifying, owning and utilising digital assets perfect for the digital fashion industry, and Crypto.com’s expertise and deep understanding of the space make the company an industry leader.”

“We love to refer to this collaboration as a launch because it will truly pave a new way for fashion to be sold and worn — as NFTs with the digital dressing and AR capabilities of DRESSX — creating a unique digital fashion experience that is very real,” added Modenova. “Furthermore, we are proud to partner with Crypto.com and support its commitment to becoming carbon negative, as sustainability has always been at the core of DRESSX operations and business processes.”

Crypto.com recently announced a goal of becoming carbon-negative within 18 months, with plans to offset more carbon than is generated by all activities across the organisation through a multi-phased approach. Crypto.com NFT’s commitment to sustainability was built from the platform’s conception, with artworks minted on the Crypto.org Chain — a Cosmos-based proof-of-stake protocol that uses far less energy than proof-of-work protocols like Ethereum or Bitcoin. By requiring significantly less electricity to run, the Crypto.org Chain makes minting, buying and trading NFTs more climate-friendly than with NFT platforms built on the proof-of-work model. This was just one step towards the evolution of a broader Crypto.org Chain ecosystem that will allow climate-conscious creators and collectors to participate in the NFT space while staying true to their values.

“DRESSX shares our ambition to build incredible things for collectors and bring the future to life, but most importantly aligns perfectly with our commitment to sustainability,” said Crypto.com Executive Vice President and Global Head of NFT Joe Conyers III. “Natalia and Daria’s mission to harness technology in a way that reduces waste makes them ideal partners to introduce Crypto.com NFT to the fashion community as we strive to minimise our environmental impact.”

About Crypto.com NFT

Crypto.com NFT is a carefully curated platform for collecting and trading non-fungible tokens by creators, celebrities and brands from the worlds of art, design, entertainment, sports and fashion — including the Aston Martin Formula One Team, Beatport, BossLogic, Boy George, Diego Perrone, Lega Serie A, Lionel Richie, Mr Brainwash and Snoop Dogg, among many other high-profile artists and clients. Established in March 2021, Crypto.com NFT is powered by Crypto.com — which serves over 10 million customers with the world’s fastest-growing crypto app, the Crypto.com Visa Card, the Crypto.com Exchange and the Crypto.com DeFi Wallet. More information is available at Crypto.com/NFT.