Animoca Brands announces the launch of its first-ever charity LAND auction through The Sandbox to support UNICEF*. For the first time ever, The Sandbox will auction a centrally located 12×12 Estate consisting of 144 LANDs from its limited reserve map, which will be auctioned through its partnership with OpenSea. This marks the first time that UNICEF will leverage NFT and blockchain-based technology for charity fundraising. The Estate offers game creators the opportunity to acquire a highly sought location right at the center of The Sandbox’s Metaverse, while supporting a good cause.
The LAND NFT Charity auction will take place between December 18th at 1PM GMT and December 21st at 1PM GMT and will be held exclusively in $SAND tokens, the native cryptocurrency of The Sandbox gaming virtual world. All proceeds of the LAND auction will be donated to support UNICEF’s Crypto Fund, contributing to fund open source technology benefiting children and young people around the world.
For further information about the LAND NFT Auction in support of UNICEF or to make a bid, please go to OpenSea.
The Sandbox is a community-driven platform where creators can monetize voxel assets and gaming experiences on blockchain. A video teaser of the gaming virtual world can be seen at
The Sandbox is building a unique virtual world where players can build, own, and monetize their gaming experiences using NFTs (non-fungible tokens) and $SAND, the main utility token of the platform. The Sandbox ’s vision is to offer a deeply immersive metaverse in which virtual worlds and games will be created collaboratively and without central authority.
The Sandbox has secured over 60 partnerships, including The Smurfs, Care Bears, Atari, CryptoKitties, and Shaun the Sheep to build a fun, creative “play-to-earn” platform that offers virtual worlds and game experiences owned and created by players. The play-to-earn model gives players true ownership of anything they collect in the game, allowing them to trade it to other players (including outside the game on other websites), transfer it to other players, or even resell it.
*UNICEF does not endorse any company, brand, product or service
“Animoca Brands and The Sandbox metaverse are proud to support UNICEF’s mission of improving the lives of children through this first-ever NFT charity auction of virtual LAND in our metaverse to benefit UNICEF’s Crypto Fund,” said Sebastien Borget, COO and Co-Founder of The Sandbox .
“Actions in the virtual world can positively impact the real world, and we want The Sandbox to be on the forefront of such efforts.”
Sébastien Lyon, Executive Director UNICEF France, commented: “As the first UN Agency equipped with a CryptoCurrency Fund, UNICEF is at the forefront of using new technologies for good. Thanks to the support of our partners, like Animoca Brands, we are proud to use cryptocurrencies as a new tool to help generate open-source and innovative solutions that will improve children’s lives worldwide.”
The Sandbox game franchise is one of the world’s largest independent user-generated content and gaming platforms, with 40 million downloads and over one million monthly active users. The upcoming 3D based blockchain version of The Sandbox – which introduces new creative and commercial possibilities by allowing users to create 3D items and gaming worlds from the digital equivalent of building blocks – has been named one of the top 10 most anticipated blockchain games globally and one of the Top 50 Blockchain Gaming companies in the world.
About Animoca Brands
Animoca Brands is a leader in the field of digital entertainment, specializing in blockchain, gamification, and artificial intelligence technologies to develop and publish a broad portfolio of products including the REVV token, games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes, as well as products utilizing popular intellectual properties such as Formula 1 ®, Marvel, WWE, Garfield, Snoopy, Thomas & Friends, Power Rangers, MotoGP, Formula E, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties ), WAX, Harmony, and Decentraland.
The Company is based in Hong Kong, United States, South Korea, Finland, Argentina, and the Czech Republic.
About The Sandbox
The Sandbox is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real-estate demand. The Sandbox has partnered with major IPs and brands including Atari, Rollercoaster
Tycoon, Care Bears, The Smurfs, Shaun the Sheep, and Binance, and expands their use in support of doing good causes. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox will offer players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize creations through blockchain. For more information, please visit www.sandbox.game and follow the regular updates on Medium and Discord.
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, UNICEF works for every child, everywhere, to build a better world for everyone.
UNICEF does not endorse any company, brand, product or service.
Founded in November 2017, OpenSea is proud to remain the largest general marketplace for crypto collectibles, with the broadest set of categories (135 and growing), the most items (over 4 million), and the best prices. We’re doing this through a community of passionate users and developers. We partner with game developers to create customizable storefronts for users to automatically buy and sell their crypto collectibles.