Dapper Labs, the company behind the most successful consumer blockchain product, CryptoKitties, announced today they have raised USD $15 million in financing led by Venrock, with participation from GV (formerly Google Ventures) and Samsung NEXT.
These funds will be used to help Dapper Labs, a Canadian-founded company, expand locally and globally. This includes establishing a U.S. subsidiary led by former executives from Unity and Disney, with additional hires for the Canada office from Ubisoft, EA Sports, Amazon, ESPN, Hasbro, and Zynga. The investment will also accelerate the build-out of the infrastructure necessary to attract mainstream consumers to the blockchain.
“The evolution of true digital ownership and the interoperability of smart contracts creates new ways for consumers, creators, and platform providers to interact completely peer-to-peer, with no middlemen. Our mission at Dapper Labs is to use games and entertainment to bring the values of decentralization to billions of consumers worldwide. This round of financing was about getting the right partners around the table to bring compelling content to the blockchain – and make sure usability and infrastructure allow for adoption by mainstream consumers.”
Dapper Labs is also working with top entertainment names to bring compelling brands, communities, and intellectual property to the blockchain. The new financing includes participation from entertainment heavyweights Endeavor; eSports leader aXiomatic; and the Andreessen Horowitz Cultural Leadership Fund. The company also disclosed several additional investors from its previous financing round, including Jeffrey Katzenberg’s WndrCo; Steve Huffman, the founder, and CEO of Reddit; and Green Bay Ventures.
“The team at Dapper Labs impressed us with their vision. More than any other company in this industry, they truly understand and aim to reach the mainstream consumer. The blockchain will usher in an industry of scarce digital assets and will enable new types of self-expression. Combined with the transition from centralized to peer-to-peer commerce, this will unlock trillions of dollars in value for consumers.”
CryptoKitties, to date, is the most used consumer blockchain application outside of exchanges, with 3.2-million transactions and tens of millions of dollars transacted on the platform. The game launched in late 2017 and differentiated itself by not using the ICO-model for funding that most blockchain projects pursued, opting instead to launch a product that showcased an application for blockchain beyond cryptocurrencies. By focusing on games and entertainment, CryptoKitties brought mainstream users completely new to blockchain into the industry.
“We launched CryptoKitties to show the benefits that blockchain technology can bring to consumers. By starting with a fun and approachable experience, we appealed to a very broad audience. We’ve seen many opportunities and obstacles for mainstream adoption of decentralized technology, and we can’t wait to share what we’ve learned with the rest of the world.” Dapper Labs intends to use its consumer insights to lower the barrier to entry for blockchain and make the values of decentralization accessible to everyone.
The NFT standard that CryptoKitties authored and established has created a new industry and new possibilities for digital ownership. Since launching CryptoKitties, Dapper Labs has instituted a developer program and public API, innovated on terms of service and instituted a flexible license giving NFT owners and third-party developers broad usage rights on original artwork, and created a launchpad program and seed fund to help third-party teams build a self-sustaining business within the ecosystem.
Additional investors in this round include CoinFund, Animoca Brands, Matt Bellamy, the lead singer of Muse, June Fund, HOF Capital, John Pfeffer, and GBIC. Existing investors Andreessen Horowitz, Union Square Ventures, SV Angel, Digital Currency Group, William Mougayar, Hex Capital, and Rising Tide Fund also participated in the financing. To date, Dapper Labs has raised $27.85 million in financing.